domain get NO TRAFFIC usually if they're not keywords
not without a ton of money going into SEM
so you get keywords, you get traffic cheaply and easily
you try to make a non keyword get traffic, you missed the whole point
a 'business' needs keywords or their competition will eat them alive when their competitors are all over google with keywords
and since most companies in the USA are 'small businesses' many many tens of millions of them, compared to a small amount of 'big businesses' the only worthwhile domain name for them is theirkeyword.com
I have owners all time come to that realization in a short time, once they work with my company
they all realize, wow MY NAME IS WORTH NOTHING huh
yep, joe blow lawyer .com can't even break the ppc rotation at google for dui lawyer
whereas subdomain.duikeyword.tld gets top of rotation instantly
so you want to get on a soap box and say a business name is worth anything today
it's not
ZERO
and all my clients know that
since none spend one cent pushing their name
all they buy ppc for is my keywords
why
google respects my keywords
they yawn at everything but keywords
now if you're ibm buying computer keywords, maybe it means something to google
but abccompany.com trying to buy KEYWORD, it means NOTHING to google
and google determines the value of names
if the name gets google to push it organic, with maps and move it to the head of the line, it has value
a short name or whatever means NOTHING to google
ZERO
so what gets traffic for a company
a keyword domain
period
nothing else
keywords are best
that's the only logical conclusion anyone can deduce from it all