MachineryZone.com sold for $52,000

[rebirth]

MachineryZone.com was sold for $52,000 at GreatDomains.com.

This kinda thing really stresses me out, man. I mean, none of my generic domains were sold that high.

Whaddya think?

 

[Fatbat]

Search for "used machinery" on Google. It has a fairly large return with 1.8 million results, loads of advertisers, and machineryzone.com already looks like it has been partially developed and is tied into another site selling used equipment in Europe. The prices listed on their front page run from 10s of thousands of euros, up into the hundreds of thousands. Looks like if they make just one or two sales off the purchase of this domain then it will have been worth it to them.

 

[Sonny Banks]

Nice sale!

 

[nameadvertising.com]

Domain names do not have their projected base value no matter how much someone claims to show off their expertise. Unless you as an owner predetermine value as an expert, you are doomed to someone else's make believe opinion and metrics.

I sold a name for 30k a month ago. I couldn't possible have used someone to appraise it or rely on their metrics. When you buy a name, you better know the value or at least how much you will get for it in the real world. Buying into someting and later relying on a 3rd party for valuation does not make sense. I used to use this approach with drastic results and endless renewal fees. When you rely on a 3rd party entity, they get credibility for no good reason other then having a better advertising and networking platform. They should not be discounted, but it makes sense to make yourself the supreme expert. Spend time to be as knowledgeable as any one out there.

You must learn to get the most out of your domains. How many domaniers would have sold iReport.com for $750,000? Not many. They'd be happy with $250,000. Luck plays a part too. A buyer with deep pockets will not find it hard to pay 50k as opposed to a small time business on main street. A lot of the domain names value is in the negotiation.

Do your research before buying names and generalize where and who your approximate buyer will be. Do not buy a name unless you are certain where your approximate buyer will come from. This is a major element in my humble domaining success.

I use this (relying on my expertise) as my selling philosophy. Become your own expert. It won't be easy for becoming an expert is not the same as forming an opinion. Do not rely on someone elses opinion or appraisal. If you do, then it is time to get more knowledge on par with that external entity claiming to be an expert. Just as the so called self proclaimed kings and queens of the domaning world flaunt their knowledge and expertise, so can you, to better your business.

The moment you consider Great Domains, Sedo, Moniker's jusdgement to be absolute, you are depending on their approval for your success. Some names will sell regardless of where you sell it because they are good. You will need to create your own platform in order to be able to make similar sales. I have had the so called big dogs not accept my name submissions, which I have gone on to sell for thousands. If I have spent hours researching a name and I know in all of my expertise that there is a buyer with significant ersources for that name, who are they to tell me that the name is not valuable or they will pay based on ppc or traffic.

These are my domains. I got them first. I need not have someone tell me why and how much value they have. If I don't know it, trust me, no one will. It is time to dump those names.

What you feel is being felt by thousands of domainers. I used to feel the same way until I found my own way to make sales.

Sorry if this feels like a rant. I must have gotten carried away and did not intend to act like a Buddha or the know it all. Just wanted to express that I share your sentiments.

 

[SplatDomains]

It was an interesting rant
When you sell your domains do you call your prospects or email or post.
I've called some owners of .nets to sell them the .com of their domain for two to three hundred dollars and they think I'm ripping them off.
For some strange reason they think they should have the .com for the reg fee, even though I've bought them at a drop price.
Are your prospects easy to sell to over the phone?

 

[nameadvertising.com]

There is no one right way to make sales. Networking pays off big. That's why they have these domain shows. However, I don't know how well it works for everyone who attends them. I have never attended them and perhaps some day in the future.

I do business strictly by email. Rarely does a buyer call me. Not much of a reason I think. If you solicit sales, you are instantly devaluing your domain name far as getting most for the buck. Most shows are very selective on which names they want to pick for auction. But you have what you have and if they don't pick your names, you can't sit idle.

The baramoter to know how valuable your portfolio (outside of the points mentioned above) is to count the number of people soliciting your names via email or phonecalls. If you got a fluke email, then you need to seriously reconsider why you are wasting time on this hobby.

If you are getting at least 1 inquiry a week on average for your names. you are in a good place regardless if you make a sale or not. It goes to show that your names are being sought.

A big myth is that traffic/ppc names alone have value. If I had used this approach, I'd not be making over 125k in annual sales. Simply because I reject the valuation metrics proposed by whomever that set those metrics and now there are thousands of domainers who consider this industry standard. That's bullshit.

I sold less than 30 names for over $125 in the past 12 months and the only names I sold for ppc/traffic were typos.

Yes, not all buyers are knowledgeable. They will always think you are ripping them off and feel entitled to a name even if they are aware they don't have rights to the name.

The best way to make sales is to advertise so prospective buyers know that the names is available. Do not approach the buyer first directly, unless you want to sell the names for cheap. Investigate the buyer, company and its financial status. Consider the value of your name in realistic metrics as to how much that business model will earn for that buyer. Than make your honest judgment. This is a fine line which cannot be drawn for all situations.

But the most important criteria is to have folks calling you or emailing you soliciting to buy your names. This is the only way you will know that you have a good portfolio.

Traffic/PPc plays a role as well. But not so much in my case.

It also pays to ask successful domainers on what they do or did to achieve success. I am sure some of them will give you their honest opinions and suggestions.

 

[Theo]

Machinery Zone is not a generic domain. It's a domain geared for development. It's a potential mark of a brick and mortar company, just like "Auto Zone". Therefore, different rules apply to its pricing.

 

[SplatDomains]

Sound advice
Thanks

 

[Cashcows]

There is no one right way to make sales. Networking pays off big. That's why they have these domain shows. However, I don't know how well it works for everyone who attends them. I have never attended them and perhaps some day in the future.

I do business strictly by email. Rarely does a buyer call me. Not much of a reason I think. If you solicit sales, you are instantly devaluing your domain name far as getting most for the buck. Most shows are very selective on which names they want to pick for auction. But you have what you have and if they don't pick your names, you can't sit idle.

The baramoter to know how valuable your portfolio (outside of the points mentioned above) is to count the number of people soliciting your names via email or phonecalls. If you got a fluke email, then you need to seriously reconsider why you are wasting time on this hobby.

If you are getting at least 1 inquiry a week on average for your names. you are in a good place regardless if you make a sale or not. It goes to show that your names are being sought.

A big myth is that traffic/ppc names alone have value. If I had used this approach, I'd not be making over 125k in annual sales. Simply because I reject the valuation metrics proposed by whomever that set those metrics and now there are thousands of domainers who consider this industry standard. That's bullshit.

I sold less than 30 names for over $125 in the past 12 months and the only names I sold for ppc/traffic were typos.

Yes, not all buyers are knowledgeable. They will always think you are ripping them off and feel entitled to a name even if they are aware they don't have rights to the name.

The best way to make sales is to advertise so prospective buyers know that the names is available. Do not approach the buyer first directly, unless you want to sell the names for cheap. Investigate the buyer, company and its financial status. Consider the value of your name in realistic metrics as to how much that business model will earn for that buyer. Than make your honest judgment. This is a fine line which cannot be drawn for all situations.

But the most important criteria is to have folks calling you or emailing you soliciting to buy your names. This is the only way you will know that you have a good portfolio.

Traffic/PPc plays a role as well. But not so much in my case.

It also pays to ask successful domainers on what they do or did to achieve success. I am sure some of them will give you their honest opinions and suggestions.

Great Post! I think we need to do some of that net working we think alike!

Now I'll add my two cents.

1. Almost every one in this industry sells their names way too cheap. I see people selling names on here for $20. What's the point? I would never invest in a name that I did not believe was at least worth $1000 more in the long term.

If $20 is going to break you you do not belong in this business. Now I understand that registration prices add up as I have over 4000 names and that's close to a $30K bill every year in reg fees.

And yes some people make good living selling names for $100 but honestly it's not worth my time. I try to hold every name for at least 1 year before I sell it so I am taxed at a capital gains rate of 15% as opposed to higher rates that those quick domain flippers are taxed at.

And yes if you are about to go broke you have to sell to stay afloat. Sacrifice a few name to save the portfolio.

2. Names are only worth what they are perceived to be worth. I am constantly told my names are not worth what I am asking. In fact every name I have ever sold I was told was not worth about 10% - 20% of what I was asking. If I listen to those people I would have made about $30K instead of the over $300K I have made selling names. And don't buy into that ppc/traffic earning crap! Like a name is not worth anything unless it earns money...that what they want you to believe so they can buy your name for dirt cheap prices and then sell them for 20 x what they paid in a few years from now.

I just had a guy offer me $60 for DomainingBible.com on sedo. I countered $3000 He countered $120 gave me some comment saying "I want the name for a domaining blog, c'mon that name was only registered in 2007 if you give me a real price I accept it." I just canceled the negotiation. First of he has no business owning a blog domaining bible if he thinks the year a domain is registered has anything to do with the value of a domain. Second I want to use it for a future product and 3rd I know the name is worth more than $3000 domaining is growing fast. The term bible means the authority on the subject and it's a .com which will garner respect from domainers where a .net or some other extension would not.

Yes traffic names will sell faster becuase they produce income. But only traffic domainers use that valuation and most of the time a domainer is going to pay you less than anyone else. However in all fairness I have made some decent sales here on DNforum.


3. If you don't believe in the value of your name no one else will either. It just goes back to your mental game when selling. If you don't believe in what you are selling no one else will and you will make no sales.

On a much deeper level success in all areas of your life depends on your outlook, beliefs, and attitude. If you are a negative person always complaining or has the attitude...

"This kinda thing really stresses me out, man. I mean, none of my generic domains were sold that high."

You are literally pushing success away from you. A much better reaction is...

"Wow that's awesome that means my names are going to do great also and from now on I know not to sell so cheaply"


4. Don't buy crap names. Do your homework and research and buy names that are marketable.

I could go on but maybe I'llwrite a book and sell it...I do that also.

PS: Some of my recent sales...

AnimeXXX.com $75K was told it was not worth more that $10K - $15K

PenisSize.com, PenisSizes.com, Penisenlargment.com $110K in a moniker auction I really was not happy with that price. But It worked out in the long run. Some times you have to realize that there are always more opportunities.

ProtectYourProstate.com $7K

OnlineCasinoGames.com $20K

and I could go on but I want becuase the rest were a few years back when prices were lower such as FreeOnlineGames.com for $40K (I was told it was not worth more than $9K by a traffic guy that tried to buy it.) now it would be worth over $100K

 

[bobovia]

Yeah...i don't get it...i got lots of good names and they don't sell...wtf?

 

[BostonDomainer]

Machinery Zone is not a generic domain. It's a domain geared for development. It's a potential mark of a brick and mortar company, just like "Auto Zone". Therefore, different rules apply to its pricing.

Could not have said it any better... I have made more of a killer on non-generics this year then I ever made on a generic. I think it has to do with passion. When people take the time to come up with a 'perfect name' that they are satisfied and convinced with- they are willing t throw the kitchen sink.

 

[rajs1ngh]

Interesting Thread

 

[Cashcows]

Could not have said it any better... I have made more of a killer on non-generics this year then I ever made on a generic. I think it has to do with passion. When people take the time to come up with a 'perfect name' that they are satisfied and convinced with- they are willing t throw the kitchen sink.

That's a very good point. I sold a name to a guy from Australia once that I could not sell to anyone else. He just really wanted the name. No traffic, not generic at all.

 

[rebirth]

MachineryZone.com was bought by europe-machinery.com, some classified ad company. Well, I guess the answer is end-user sale.

Thanks guys (nameads and cashcow) for the rant.

And here's another scoop; equigroup.com was sold for $15,000 (greatdomains.com). It was equigroup.com.au who bought it. Maybe I should buy corporate names from now, huh?

Then again, naahh... the risk is too high for me to swallow. I'd stick with generic/premium/keywords ones.

 

[Sonny Banks]

Great Post! I think we need to do some of that net working we think alike!

Now I'll add my two cents.

1. Almost every one in this industry sells their names way too cheap. I see people selling names on here for $20. What's the point? I would never invest in a name that I did not believe was at least worth $1000 more in the long term.

If $20 is going to break you you do not belong in this business. Now I understand that registration prices add up as I have over 4000 names and that's close to a $30K bill every year in reg fees.

And yes some people make good living selling names for $100 but honestly it's not worth my time. I try to hold every name for at least 1 year before I sell it so I am taxed at a capital gains rate of 15% as opposed to higher rates that those quick domain flippers are taxed at.

And yes if you are about to go broke you have to sell to stay afloat. Sacrifice a few name to save the portfolio.

2. Names are only worth what they are perceived to be worth. I am constantly told my names are not worth what I am asking. In fact every name I have ever sold I was told was not worth about 10% - 20% of what I was asking. If I listen to those people I would have made about $30K instead of the over $300K I have made selling names. And don't buy into that ppc/traffic earning crap! Like a name is not worth anything unless it earns money...that what they want you to believe so they can buy your name for dirt cheap prices and then sell them for 20 x what they paid in a few years from now.

I just had a guy offer me $60 for DomainingBible.com on sedo. I countered $3000 He countered $120 gave me some comment saying "I want the name for a domaining blog, c'mon that name was only registered in 2007 if you give me a real price I accept it." I just canceled the negotiation. First of he has no business owning a blog domaining bible if he thinks the year a domain is registered has anything to do with the value of a domain. Second I want to use it for a future product and 3rd I know the name is worth more than $3000 domaining is growing fast. The term bible means the authority on the subject and it's a .com which will garner respect from domainers where a .net or some other extension would not.

Yes traffic names will sell faster becuase they produce income. But only traffic domainers use that valuation and most of the time a domainer is going to pay you less than anyone else. However in all fairness I have made some decent sales here on DNforum.


3. If you don't believe in the value of your name no one else will either. It just goes back to your mental game when selling. If you don't believe in what you are selling no one else will and you will make no sales.

On a much deeper level success in all areas of your life depends on your outlook, beliefs, and attitude. If you are a negative person always complaining or has the attitude...

"This kinda thing really stresses me out, man. I mean, none of my generic domains were sold that high."

You are literally pushing success away from you. A much better reaction is...

"Wow that's awesome that means my names are going to do great also and from now on I know not to sell so cheaply"


4. Don't buy crap names. Do your homework and research and buy names that are marketable.

I could go on but maybe I'llwrite a book and sell it...I do that also.

PS: Some of my recent sales...

AnimeXXX.com $75K was told it was not worth more that $10K - $15K

PenisSize.com, PenisSizes.com, Penisenlargment.com $110K in a moniker auction I really was not happy with that price. But It worked out in the long run. Some times you have to realize that there are always more opportunities.

ProtectYourProstate.com $7K

OnlineCasinoGames.com $20K

and I could go on but I want becuase the rest were a few years back when prices were lower such as FreeOnlineGames.com for $40K (I was told it was not worth more than $9K by a traffic guy that tried to buy it.) now it would be worth over $100K

Agree.
Sky's the limit...I've sold (enduser) for 25k a .com people appraise 1k on the forums...the attitude make the difference!