Ultimately, I don't believe it will be a matter of "choice" or "coolness" or even desire... I think the ultimate plan is akin to EXTORTION.
The manufacturers and providers can easily BUILD IN preference to mobi domains. SImply put, they've invested MILLIONS into the ext and the best and only way to ensure their return on investment is to guarantee its usage.
The only way to guarantee its useage is to dictate its usage.
No, they won't just lay down the law and say "THE MOBI WAY OR NO WAY", I think it will start by preference to mobi domains. Making domain "standardized" for mobi usage. Then, it will be a series of introduced "convenience" features like hotkeys, search options and shortcuts ALL defaulted to mobi domains. Then it will be mobi domains getting priority over all other dot commons. Then it will be near exclusivity if not total.
THEN... the REAL mobi landrush will begin as business realize they stand the change of being completely blocked out from mobil users not due to incompatible sites, or bad design or the size of the pictures on their site... but simply due to the fact they are NOT represented by a mobi ext.
The companies invested Millions of Dollars on the success of this ext. The only real way to guarantee its success is to virtually DICTATE the use of the devices that will carry the extension. That all seems silly and wild until you realize that they ARE in the position to control HOW the content is sent and control the physical construction of the devices, the delivery methods AND the software on board to use them.
They, of course, would need strategic partners. Software Giants like Google and Microsoft, to ensure their standardization.
Seriously people, all the pieces are in place. I'm no star trek fan but in the vein of those curiously cubed "technology adopters": the Borg... Resistance may indeed be futile.
Businesses just might get caught with their websites down, thinking "there is no need for a mobi site, my site kinda works on a cell phone". Even if it works perfectly, there IS a chance it will get bypassed by your competition SIMPLY because mobi is given preference on these phones and networks.
NOW what? Oh oh, better get a mobi. Of course by then. all the good mobi names are gone.
Or are they?
GoPC