- Joined
- Oct 8, 2002
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But only if you are a someone, at least this is what you seem to be saying. As i remain who i am, trademark or not yet you said the UDRP wouldn't apply to my legal name as its limited to trade or service mark rights.
What I am saying is that if your name functions as a trade or service mark, then you'll have a shot at making out the first element of the UDRP.
Now, let's take John Berryhill - the chef in Boise, Idaho, as an example. His website is here:
http://www.berryhillandco.com/
He is so well-known in that area, that I once got a call from someone who was trying to arrange a corporate luncheon.
There is utterly no question in my mind that "BERRYHILL" functions as a trade or service mark in the State of Idaho for a variety of culinary goods and services. If he wanted to challenge my registration johnberryhill.com, he'd have a high probability of establishing the first criterion of the UDRP - "John Berryhill" is a well-known caterer, chef and restaurant operator in Idaho.
Now, I also know John Berryhill the insurance agent in Modesto, CA. He doesn't use "John Berryhill" or "Berryhill" as a trade or service mark. He would not satisfy the first element of the UDRP.
(The reason I know these folks, btw, is I provide free email to anyone named John Berryhill. I know about ten or so.)
The thing is - it is immediately apparent that I registered johnberryhill.com because it happens to be my own name, and I happen to use it for the things that I do. These things, btw, have utterly nothing to do with preparing and serving food. I can toast Pop-Tarts, and that's about it. Most of the time, I don't even toast them.
Now if my name was Bob Dobbs, and I registered johnberryhill.com and put up a website that related to food service in Idaho then, yeah, there would be a genuine issue about whether my intent had something to do with exploiting the goodwill that John Berryhill has developed in connection with fine dining out there.
On top of all of that, there is Berryhill Baja Grill, a chain restaurant in Texas, which DOES have federally-registered rights comprising the word "BERRYHILL" as a trademark for restaurant services. Depending on how fast and far this business has spread, there may indeed someday be a trademark conflict between Berryhill & Co. in Idaho and Berryhill Baja Grill in Austin, Texas.
But none of that stuff about whether a person is a "somebody" has much to do with the situation you have here in which it is utterly clear that your motivation for registering the domain name arose from this person's celebrity or whether you knew about it. Your entire point was that you registered the person's name out of a motivation arising from your knowledge of that person's notoriety - whatever degree of notoriety that may be.
The only question is whether you would fall into the sort of "fair use" situation described in such cases as the Ninth Circuit's New Kids On The Block decision and others like it. In making that kind of determination, what is going to matter is the totality of circumstances - How many domain names like this do you have? What are you doing with them? What's going on at the website? Is it clear that this is a non-authorized fan site? And so on.
These are fact-intensive issues, and can really chew up a lot of time. There could be all sorts of factors that weigh in favor of a fair use determination. The typical situation, though, where someone has registered the name of a celebrity known to them, and has put up various revenue-generating links without so much as a pass at facilitating the kind of community building, newsletters, and other things normally associated with fan activity... in that situation, the domain registrant is going to lose. But that's also why I question in these situations - if you really liked the guy so much that you set up a fan website, then why are you so testy about being contacted by his representatives?
But seriously, you look around this board and you'll find people selling domains like cities, countries..
Geographic terms are not trade or service marks.
The "Delaware River" does not own or derive income based on its fame. It does not have rights. It is just a geographic designation.
Humans, and in particular celebrity humans, do have personality rights. You can refer to them as humans; you can report news about them; and so forth. But there is a point at which deriving income based upon their reputation is an unfair usurpation of their rights of publicity.
Things don't have rights. People do.