http://www.businessweek.com/globalbiz/content/oct2008/gb20081017_167502_page_2.htm
Not only are Chinese users reluctant to switch to a newcomer but many young Chinese students without strong English skills don't even know how to spell the name MySpace. "You tell a typical kid in China who has never heard about MySpace and ask the person to spell it, 90% of the time the kid has no clue," says Chen.