Not quite sure how one would position the site. Given that the Spanish and English words are merged in a domain, perhaps something bilingual. Good luck with it, I never cease to be amazed by the new TLDs these days. Most of these new TLDs I've tended to avoid, with the exceptions of certain branding names for my own company.
So, as an appraisal thread, difficult to say unless it was positioned and developed. For me, unfortunately, I'd have to say not all that much. For the right buyers developed, who knows?
-Commerce