CPC rates now calculated on a per-domain basis according to the quality of your domain traffic in all countries
In August we announced the beginning of the process of shifting parked traffic over to a new advertiser feed at Google which would allow us to more fairly pay out your parking earnings, adjusting CPC rates on a per-domain basis according to the quality of the traffic received by each individual domain.
To ensure that this change had an overall positive impact on revenue (in particular for those with quality traffic!), we have been carefully testing each new country to ensure that the new feed out-performs the old feed before switching over the traffic from that country. Traffic from most key countries and languages was switched over to the new feed in August and September.
This week we have completed that process and moved the remaining traffic regions over to the new feed. Thus, you may experience some fluctuations in CPC rates on domains which receive most of their traffic from eg, Scandinavia, Italy, Eastern Europe, Africa, parts of Asia and South America, etc. Please rest assured that we have thoroughly tested the effectiveness of the new feed to ensure that it will indeed earn more revenue overall. If your traffic is quality and the advertising keywords you have selected are well matched to what visitors are looking for, then you should see your CPCs increase in the long-term.
If your CPCs decrease on some domains, this means that the traffic to those domains is currently not delivering value to the advertisers. We recommend adjusting your keyword, or switching to a non-targeted 2-click portal page (simply enter âPortal Siteâ as your keyword). If you have any questions about the changes and their effect on your account, please contact your SedoPro Account Manager.