It seems somewhat brandable, but I don't really care for it. The age helps it. Reseller, probably a low to mid XX name, but I can see this selling to an end user in the mid to high XXX range
I kinda like it.
Note that it's taken in different extensions.
There are possible end users, including sunnypalmtours.com if they want a shorter version of their name...
IMO you are realistically contemplating a high $$$/low $$$$ sale if the right end user comes along.