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- Jul 9, 2005
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The clout of search engines is overrated. The power of domain names does not lie in SEO exclusively but also in branding.
Hint: some TLDs are clearly more brandable than others.
15 years ago people were already predicting domain names would become less relevant because navigation would be driven by the search engines... that thinking is especially popular with those who missed the boat
It's normal to have doubts, a decade ago domainers were wondering if .biz or .info were going to dilute their portfolios. But today we have more hindsight.
The ccTLDs are not really affected, except perhaps the countries that have regions with claims to autonomy/independence (Catalonia is an example).
To take another example: .nyc, I could see some local use but I'm skeptical it has the potential to be really big when .us is shunned and remains underutilized. .xxx was hyped and widely expected by some but now that the plate is on the table the meal is less appetizing. There is a gap between expectations and reality.
Have you noticed the phenomenon of domain fatigue, with one new TLD launched per year on average it's increasingly difficult to justify how the latest extension on the market it's so much different than the previous one...
Even domainers are starting to understand the game :smilewinkgrin:
To sum up: more vanity domains on the market, more failures, registries going bankrupt and of course many newbies will continue to feed the food chain. The more things change, the more they remain the same.
Hint: some TLDs are clearly more brandable than others.
15 years ago people were already predicting domain names would become less relevant because navigation would be driven by the search engines... that thinking is especially popular with those who missed the boat
It's normal to have doubts, a decade ago domainers were wondering if .biz or .info were going to dilute their portfolios. But today we have more hindsight.
The ccTLDs are not really affected, except perhaps the countries that have regions with claims to autonomy/independence (Catalonia is an example).
To take another example: .nyc, I could see some local use but I'm skeptical it has the potential to be really big when .us is shunned and remains underutilized. .xxx was hyped and widely expected by some but now that the plate is on the table the meal is less appetizing. There is a gap between expectations and reality.
Have you noticed the phenomenon of domain fatigue, with one new TLD launched per year on average it's increasingly difficult to justify how the latest extension on the market it's so much different than the previous one...
Even domainers are starting to understand the game :smilewinkgrin:
To sum up: more vanity domains on the market, more failures, registries going bankrupt and of course many newbies will continue to feed the food chain. The more things change, the more they remain the same.
