Sorry to be harsh, but brandables are usually a horrible strategy. Everyone thinks that if someone had registered "Goo gle" they could have made a fortune when that company came along. I disagree. If that name had been registered we'd all be searching on Bloogle or Googer or Snoople or something. The only brandables that work are those that have a real word and implied meaning, making them uniquely desired. For example Travelocity, Hotmail, Instagram, and maybe even DNForum.