*That answers a lot - creative types rarely convert to success in business.
I agree with you on some level. That is because creative thinkers are usually intellectually superior vis-a-vis their audience. I am saying that not from some intelectually elitist standpoint, but simply to illustrate the fact. American marketplace in the last 20 years is ruled by mindless consumers, and lame, copycat companies (especially the large publicly owned companies) that cater to them. Companies for whom apparently is much easier and cheaper to grab a 1/100000000000th slice of somebody else's some pie, than to invent a whole new pie themselves. Never mind that the possible invention of a successful pie can give them returns higher than 10-15 years of anything else. They just don't want to think in those terms because they are chronically risk-averse and the name of their game is the shareholders-are-breathing-down-our-neck. They would rather project fake even minimal gains every quarter if possible, then ride the creative wave with the possibility of spiking their curve upwards to the umpteenth degree occasionally.
In such environment creatives are misunderstood bunch, because the average American idiot doesn't have the time, or mental capacity to understand anything other than a simplistic product hyped with a bombastic soundbites. Creative thinkers bring great values to other people's companies, but they themselves are less able to find a success if they are outthere on their entrepreneurial own. Look at the example of that great Geico Cavemen commercial that ruled the American cable airwaves for a while last year. That original "roast duck and mango salsa" piece
http://youtube.com/watch?v=iVvBXBZEhkw
That commercial became a huge (and unexpected) hit among the youngish "thinking" crowd. It spawned other similar ads, and even a network TV series. It is safe to say that these guys are now highly ingrained into the contemporary popular culture. But guess what? The guy(s) who came up with this idea, with these characters, with that dialogue, are are only a salaried employees in their advertising agency. And they own no piece of success of their own ideas/work. Not even their ad agency (Martin agency in Virginia) does own the right to the characters? Who does? Well, Geico does. Geico who hired the ad agency to come up with great stuff owns the intellectual idea on these Cavemen, even though they weren't cretaed by them, but for them.
So yes, creatives are the properties of their bosses. And they have hard time leaving them. It is also because they (creative thinkers) can't bring themselves on their own to do the lowly things expected of them in the american marketplace culture. To them everything is an intellectual challenge, and they have a disdain of coming down to the average consumer's level. To them the service/product they are creating must answer to them. They must like their own service/product in order to have enough life and creative juice to push that service/product. The problem is obvious: what creatives like, and what average consumer like, are usually two different things. That's why business wise many suffer or underperform badly on their own.
And I'll be honest. Domains are no different. I did relatively well in the last few years. But I can also say that I probably underperformed if I was to comparing myself to people like Maroulis who sells 30k domain every 30 minutes
Same thing again.
I am outthere not just to improve my own bottom line every which way. If I was to do that I'd other things in life, like investing in recession-proof like-a-clockwork business (Funeral Homes). I am outthere to enjoy the process, to create, to anticipate, to challenge myself creatively. And yes, I can't bear to register or buy-for-investment domains/sites that peddle something that I am not passionate about. First and foremost I am a lover of ideas. It's the art of ideas, and therefore art of IDEAlistic domains/sites that appeal to me.
I was listening to DcG talking on GoMommy radio the other day. He talked about the need of covering the local markets with various: PhoenixContractors.com, AustingPlumbers.com type of domains. That's a long held and great no non-sense approach. Domain Wisdom 101. But I personally would never bother with such names because they don't appeal to me on a personal level. Yes, I realize such domains make money, in ppc or sales, but I just don't care. When I'm "creatively thinking" I don't think whether segment of this industry will want to possibly buy my domain one day. No, I can't stand to think that (well, not all the time at least
![Wink ;) ;)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
. I'm thinking whether the name I am coming up with could be a great "thinker's" domain. Whether it could pass a "thinker's test" (and I'll elaborate on that in my upcoming blog soon). Whether its cool. Whether people need to "get it" a little. Whether it's memorable in an intriguing generic way, not in a straight up generic way. I am thinking whether my domain/idea could possibly be used as an originator of a popular info/culture site. I am thinking more of
Gawker.com, and less of
Shoes.com. Because thinking of Shoes.com as your life's goal, is like thinking that owning several McDonald franchises in Alabama will make you rich. It will. But so what? Will it make you happy? First and foremost the Internet is the medium of ideas. Global ideas too. And I hate to toil in it coming up with, or doing things I could do in "real life", on my neighboorhod block. And that is not to say I am outthere inventing making up future brand names that nobody will think of or ever buy. No. But I am saying I have no interest in the too obvious (Phoenix Contractors) even if that cost me money.
So yes, pure businessmen like Sahar and others that approach this business straightforwardly will always be more successful than me. I have no problem with that, I expect that because I am dictating the terms of my own success (or lack thereof) on my own. I am willingly doing things the way I do it. So yes, I may be a lousy domainer, but I'm a great thinker. And as long as you can think, there's always outthere something in it for you.
Next step is full-time development. Fearless and Beachie, prepare your wallets next year. You'll be the first one to want my successful "ideas".