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Consistent Increase in Top Level Domain Sales and Recent Interest in Individual Markets Positions Domain Market for Continued Growth
Approximately 11,000 domains changed hands via the Sedo marketplace throughout the quarter, accounting for almost $22 million in transactions. Showing a steady rise in domain sales for four quarters in a row, coupled with increased interest in individual markets, the domain market is well positioned for continued growth for the remainder of the year.
Highlights of Sedoâs Q2 2010 study include:
⢠A total of 11,146 domains sold on the Sedo global domain marketplace during the quarter, showing continued growth in the domain market compared with Q2 2009;
⢠Despite the introduction of new extensions, the .com remains the most popular TLD extension, accounting for more than 46 percent of total sales on the Sedo marketplace and 74 percent of all generic TLD sales; The average price of a .com domain was $2,401;
⢠Among ccTLDs, the .de extension remained the most popular, accounting for 64 percent of ccTLDs sold. The .co.uk and .eu extensions both took secondplace, each representing 15 percent of sales on the marketplace;
⢠Offer-Counteroffer sales are the most prominent sales type. Selling fixed price domains has become the second most popular, due to the increased usage of Sedo.comâs âBuy it Nowâ option.
In alignment with the current stability of the domain market, Sedo witnessed solid sales of generic (gTLDs) and country code Top Level Domains (ccTLDs) this quarter, including Cgm.com for $365,000 and Monalisa.com for $200,000. The Sedo marketplace saw new TLDs appearing in the Top 20 like .co.uk, .me and .tv, which contributed to one of the most well rounded Top 20 lists to date. It is suspected that this new trend may be attributed to the increase in small businesses looking to target more local visitors and to the increase in media coverage surrounding TLDs like .me and .tv, which work well for marketing and branding strategies.
Sedoâs complete report can be found online.
Approximately 11,000 domains changed hands via the Sedo marketplace throughout the quarter, accounting for almost $22 million in transactions. Showing a steady rise in domain sales for four quarters in a row, coupled with increased interest in individual markets, the domain market is well positioned for continued growth for the remainder of the year.
Highlights of Sedoâs Q2 2010 study include:
⢠A total of 11,146 domains sold on the Sedo global domain marketplace during the quarter, showing continued growth in the domain market compared with Q2 2009;
⢠Despite the introduction of new extensions, the .com remains the most popular TLD extension, accounting for more than 46 percent of total sales on the Sedo marketplace and 74 percent of all generic TLD sales; The average price of a .com domain was $2,401;
⢠Among ccTLDs, the .de extension remained the most popular, accounting for 64 percent of ccTLDs sold. The .co.uk and .eu extensions both took secondplace, each representing 15 percent of sales on the marketplace;
⢠Offer-Counteroffer sales are the most prominent sales type. Selling fixed price domains has become the second most popular, due to the increased usage of Sedo.comâs âBuy it Nowâ option.
In alignment with the current stability of the domain market, Sedo witnessed solid sales of generic (gTLDs) and country code Top Level Domains (ccTLDs) this quarter, including Cgm.com for $365,000 and Monalisa.com for $200,000. The Sedo marketplace saw new TLDs appearing in the Top 20 like .co.uk, .me and .tv, which contributed to one of the most well rounded Top 20 lists to date. It is suspected that this new trend may be attributed to the increase in small businesses looking to target more local visitors and to the increase in media coverage surrounding TLDs like .me and .tv, which work well for marketing and branding strategies.
Sedoâs complete report can be found online.
