question Should I trademark my domain?

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CharlieBrown

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I have been running certain websites for over a decade. Let's call them "CharliesCoolFridges.com" and "BestFridges.com" - I registered the domains over 10 years ago, developed the websites, and I am actively running the websites successfully. I also created a lot of content, youtube videos, reviews, etc for both websites.

As the websites became successful, I became aware of cyber squatters buying up various typos and misspellings of my domains, or alternative versions of my websites, such as:

CharlieCoolFridges.com
CharliesCoolFridge.com
BestFridge.com

I want to protect my brand, so I was thinking of trademarking my domains. From my understanding, trademarking "CharliesCoolFridges.com" should be OK, while "BestFridges.com" might run into problems. But, either way, should I go ahead and file a trademark at https://www.uspto.gov/ for both of my domains?

Then, should I trademark the phrase "Charlies Cool Fridges" in addition to "CharliesCoolFridges.com" ? I am creating lots of content and spending money on my brand, so I want to protect is as much as I can. Then, I would also potentially be interested in filing WIPO action to get control of the cyber squatting domains.

Any advice would be greatly appreciated.
 
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aleksey.k

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+1 for USPTO. Otherwise, someone might create the same brand and try to take down your website under UDRP. It's not a very often situation, but avoiding it is totally worth of time being spent
 

Darlington Omeh

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What you just said is the best action to take. If you don't, someone else may come for you in the near future.
 

bhartzer

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If you've put in the time and effort to create the brand, and if there is a significant amount of searches per month for your brand, you should protect it. You don't necessarily have to trademark the domain--you'd trademark the brand instead.

You can always protect your domain itself by making sure it has a high DNP Score (which will minimize the risk of losing it). You can also apply for domain protection at DNProtect.
 

Neoget

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Hello, yes you should.
Today I got into looking about trademark and found an interesting Link on USPTO website, newbies should look into this before registering similar domains.
 

bhartzer

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Before registering domains, you definitely should search the TESS system from USPTO. We actually do that as a part of the DNP Score for you, so if you check the DNP Score of the domain name it will tell you if there is a trademark issue with the domain name.
 

Darlington Omeh

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Before registering domains, you definitely should search the TESS system from USPTO. We actually do that as a part of the DNP Score for you, so if you check the DNP Score of the domain name it will tell you if there is a trademark issue with the domain name.
I think you guys need to add link to the DNP at the DNForum navigation bar.
 
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