My initial thought is that my appraisal was going to start with a "z" and end with an "o". I then decided that I better Google the phrase/term to see if I had missed something. After doing my Google search, I am going to stick with my initial thoughts. The name is worth ZERO. I feel like I am fairly informed as to what is going on in the world. I would rather have someone drop a ten dollar bill in my lap right now than to transfer me this name. Another analogy would be whether I would be willing to flip burgers for an hour, or work the checkout at a grocery store for an hour in exchange for this name? That answer is also "no". That is how I value most things, by comparing them to other things that society puts a specific value on.
That's just the way it is.