Countless hours over the last three years and thousands of $$ have taught me:
Be very selective in registering/buying names and stay away from ââ¬Åvanityââ¬Â names unless youââ¬â¢ve a specific reason for picking one. In the long run, genuine keyword names and established word-combo names (Used Cars; Vacation Rentals; Alternative Medicine, etc) EVEN in the new TLDââ¬â¢s are likely to do better than vanity names (Go Shop; Top Buys; Cool Deals, etc) in .com.
Try putting some work in your domains even itââ¬â¢s a holding page with some general info on the subject matter the domain is about, some relevant links and contact info. You're much more likely to do this if you're yourself convinced of the value of the domain. If you yourself realize/feel the domain is not worth putting any effort in, how would others find it worthy enough to buy?
Go to the Overture bid tool at:
http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/ and see how many advertisers are there for the EXACT word(s) of your domain. Its very helpful to use this tool prior to registering/buying a domain and afterwards one can consider (may wana get legal advice before this) sending individualized letters to the advertisers indicating that the domain is available for acquisition; its always very helpful if the letter is addressed to the right person.
Just my 0.002$
Good Luck Domaining..