- Joined
- Feb 14, 2008
- Messages
- 17
- Reaction score
- 0
Here are some hard facts presented in an IT Pro blog post by our VP of Advanced Services and Applications at dotMobi, Mr. Paul Nerger. The link to the article is at http://www.itpro.co.uk/blogs/dotmobi/2008/03/19/taking-stock/
but here is the post for your convenience:
With the dust settled on Mobile World Congress and the current ramp up to CTIA, the mobile world is in a good place to take stock and make sense of the many predictions, hopes and realities of the mobile web.
In Europe 2008 has been widely tipped as the year where we finally see mass adoption of the mobile internet. Weâve been promised better phones, better browsing experiences, better network access, easier development platforms and stronger mobile marketing prospects.
And finally weâre seeing them. There are four big signs that mobile internet has become mainstream:
1. Weâre seeing month on month growth in mobile advertising as companies figure out how to monetise mobile internet and use this one-on-one B2C channel to extend their brand and increase sales. AdMob (the mobile advertising network) now serves over 2 billion targeted ads globally each month. Requests for mobile ads has increased 2.5% this month (2,562,527,510 for February vs. 2,500,424,720 for January) and UK requests grew by almost a quarter (23.9%) in February over January to outpace network growth. The UK is now the third biggest market for mobile advertising behind the US and India, seeing 188,143,437 ad requests in February.
2. Developer platforms and consolidated information repositories, which a number of companies revealed at MWC, will address the increasing fragmentation in device platforms such as Android, Symbian, Windows Mobile, Opera, Adobe and Yahoo Go.
3. The growth in mobile web sites is another key indicator. dotMobi has seen the number of mobile websites grow phenomenally from 25,000 active sites in November last year to around 150,000 today and over 800,000 mobile specific (.mobi) domains have been sold.
4. As mobile content is now exploding, mobile search is the next big thing. Search directories will help consumers find new sites but it has to be done right. If a mobile search pulls up .com sites that crash your mobile, what is the point? Mobile directories and search engines built specifically for browsing the mobile internet that only return mobile capable results, are the clear way forward.
but here is the post for your convenience:
With the dust settled on Mobile World Congress and the current ramp up to CTIA, the mobile world is in a good place to take stock and make sense of the many predictions, hopes and realities of the mobile web.
In Europe 2008 has been widely tipped as the year where we finally see mass adoption of the mobile internet. Weâve been promised better phones, better browsing experiences, better network access, easier development platforms and stronger mobile marketing prospects.
And finally weâre seeing them. There are four big signs that mobile internet has become mainstream:
1. Weâre seeing month on month growth in mobile advertising as companies figure out how to monetise mobile internet and use this one-on-one B2C channel to extend their brand and increase sales. AdMob (the mobile advertising network) now serves over 2 billion targeted ads globally each month. Requests for mobile ads has increased 2.5% this month (2,562,527,510 for February vs. 2,500,424,720 for January) and UK requests grew by almost a quarter (23.9%) in February over January to outpace network growth. The UK is now the third biggest market for mobile advertising behind the US and India, seeing 188,143,437 ad requests in February.
2. Developer platforms and consolidated information repositories, which a number of companies revealed at MWC, will address the increasing fragmentation in device platforms such as Android, Symbian, Windows Mobile, Opera, Adobe and Yahoo Go.
3. The growth in mobile web sites is another key indicator. dotMobi has seen the number of mobile websites grow phenomenally from 25,000 active sites in November last year to around 150,000 today and over 800,000 mobile specific (.mobi) domains have been sold.
4. As mobile content is now exploding, mobile search is the next big thing. Search directories will help consumers find new sites but it has to be done right. If a mobile search pulls up .com sites that crash your mobile, what is the point? Mobile directories and search engines built specifically for browsing the mobile internet that only return mobile capable results, are the clear way forward.
