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- Apr 15, 2002
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When an advertiser take out a print ad and it does not produce the advertiser doesn't get their money back. Same with every other advertising medium, tv, radio, etc. Conversions are THEIR problem,... either market better, produce a better product or stop advertising.
I use Yahoo to advertise some of my sites, I never get money credited back for the lack of conversion.
I agree to create an attractive website and to place ads in a location that is conducive to being seen and be actionable. The ad stream provider is responsible for placement of relevant ads. If all of these components come together and the advertiser can't convert, well tough sh*t for them.
Fraud is one thing, subsidizing an advertiser by essentially providing free links is quite another.
Good post.
Another issue not mentioned much is from what I can see most ppc ads are NOT call to action, PPA, or direct links to a order form of some kind so how in the world would the advertiser know if they had conversions :?: