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Growth of .tv TLD Signals Trend
The VeriSign report also outlines emerging new opportunities for the .tv TLD. According to eMarketer, nearly 60 percent of U.S. Internet users -- or 107.7 million people -- regularly watched online video content in 2006. By positioning itself as the TLD that reflects more than the address of a Web site, the .tv TLD can earn global recognition as a destination for compelling rich media.
"The rapid and universal rise of online video is well documented," said Raynor Dahlquist, vice president at VeriSign. "This latest report notes that the .tv extension translates across cultures and geographies, since 'TV' triggers the same association in China as it does in Spain or the United States. Throughout the world, the phrase 'TV' means world-class entertainment, which explains why including major broadcast networks, sports leagues, gaming sites and training organizations have adopted the .tv extension for their business. This trend shows every sign of continued growth."
full article from verisign:
http://new.marketwire.com/2.0/release.do?id=739442
The VeriSign report also outlines emerging new opportunities for the .tv TLD. According to eMarketer, nearly 60 percent of U.S. Internet users -- or 107.7 million people -- regularly watched online video content in 2006. By positioning itself as the TLD that reflects more than the address of a Web site, the .tv TLD can earn global recognition as a destination for compelling rich media.
"The rapid and universal rise of online video is well documented," said Raynor Dahlquist, vice president at VeriSign. "This latest report notes that the .tv extension translates across cultures and geographies, since 'TV' triggers the same association in China as it does in Spain or the United States. Throughout the world, the phrase 'TV' means world-class entertainment, which explains why including major broadcast networks, sports leagues, gaming sites and training organizations have adopted the .tv extension for their business. This trend shows every sign of continued growth."
full article from verisign:
http://new.marketwire.com/2.0/release.do?id=739442