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Verisign sold their certificate portion of the business to Symantec for $1.28 Billion
In other words, they don't need the money from the price increases, they only do it because they are allowed to as part of the contract.
A note about renewing multiple years in advance: you can only expense the current year, for tax purposes. So while it's tempting to renew several years, your savings will have to be allocated during the years of renewals you're paying for.
This is the problem in corporate world. They continue to milk their cow 'till they die.