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- May 13, 2010
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Verisign's to convert 50,000 IDN.com's to IDN .コム
Business Goals
Our goal is for JAPANESE_TRANSLITERATION_OF_.COM to operate as a best-in-class IDN registry.
Although the JAPANESE_TRANSLITERATION_OF_.COM gTLD is distinct from the .com gTLD in the
DNS, we plan to provide a similar high quality of service that users of .com have come to expect.
The first step in this process is to ensure that, like .com, JAPANESE_TRANSLITERATION_OF_.COM
operates at the highest level of availability, stability, and security. The
JAPANESE_TRANSLITERATION_OF_.COM gTLD is rooted in the same world-class infrastructure that
supports .com and .net at the highest level of operational excellence. Users and registrants have
extremely high expectations of .com, and we leverage the full capability of our infrastructure and
operational expertise to ensure that JAPANESE_TRANSLITERATION_OF_.COM meets these
expectations from the moment of its launch.
The initial target audience for JAPANESE_TRANSLITERATION_OF_.COM is the registrants of the
approximately 50,000 IDN second-level addresses in .com. These registrants will have the opportunity to
register their IDN.com addresses as IDN. JAPANESE_TRANSLITERATION_OF_.COM addresses.
The secondary target market for JAPANESE_TRANSLITERATION_OF_.COM is the current registrants of
ASCII domain name addresses who may be doing business in Japan or other regions with a high number
of Japanese speakers. The JAPANESE_TRANSLITERATION_OF_.COM gTLD provides these
registrants a ready-made solution to localize their online identity while still maintaining the continuity of
their .com addresses.
Finally, we are committed to working with registrars to perform outreach in Japan and elsewhere to reach
potential new registrants who are interested in establishing a new
JAPANESE_TRANSLITERATION_OF_.COM domain name.
Business Goals
Our goal is for JAPANESE_TRANSLITERATION_OF_.COM to operate as a best-in-class IDN registry.
Although the JAPANESE_TRANSLITERATION_OF_.COM gTLD is distinct from the .com gTLD in the
DNS, we plan to provide a similar high quality of service that users of .com have come to expect.
The first step in this process is to ensure that, like .com, JAPANESE_TRANSLITERATION_OF_.COM
operates at the highest level of availability, stability, and security. The
JAPANESE_TRANSLITERATION_OF_.COM gTLD is rooted in the same world-class infrastructure that
supports .com and .net at the highest level of operational excellence. Users and registrants have
extremely high expectations of .com, and we leverage the full capability of our infrastructure and
operational expertise to ensure that JAPANESE_TRANSLITERATION_OF_.COM meets these
expectations from the moment of its launch.
The initial target audience for JAPANESE_TRANSLITERATION_OF_.COM is the registrants of the
approximately 50,000 IDN second-level addresses in .com. These registrants will have the opportunity to
register their IDN.com addresses as IDN. JAPANESE_TRANSLITERATION_OF_.COM addresses.
The secondary target market for JAPANESE_TRANSLITERATION_OF_.COM is the current registrants of
ASCII domain name addresses who may be doing business in Japan or other regions with a high number
of Japanese speakers. The JAPANESE_TRANSLITERATION_OF_.COM gTLD provides these
registrants a ready-made solution to localize their online identity while still maintaining the continuity of
their .com addresses.
Finally, we are committed to working with registrars to perform outreach in Japan and elsewhere to reach
potential new registrants who are interested in establishing a new
JAPANESE_TRANSLITERATION_OF_.COM domain name.
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