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What are end user thinking, and what drives them to purchase a domain "for sale by owner".
In the rare case that an end user buys a domain from the owner, what is the motivation.
Some companies may register a domain name and not look back. If they have trouble registering a good domain they might register anything available. This is probably also when many companies decide to seek out the owner of a domain with an offer.
In a large amount of cases, end users seem to already have a primary domain name. For a number of reasons they are either looking for an "upgrade" or additional domains to bring in extra traffic, or to gain a competitive edge.
There have been some interesting purchases of generic domains such as the K-swiss company buying up alot of keyword .coms. In this case it seems they have a proactive marketing department which happened to learn about the advantages of good domains.
Probably the rarest case is that the company is contacted by someone selling a domain name. It seems that they would need to be aware of what a domain is, be convinced that this domain can bring them extra customers and won't be a hassle, that they know how the domain can be used, and that it will easily fit into the company budget.
In the rare case that an end user buys a domain from the owner, what is the motivation.
Some companies may register a domain name and not look back. If they have trouble registering a good domain they might register anything available. This is probably also when many companies decide to seek out the owner of a domain with an offer.
In a large amount of cases, end users seem to already have a primary domain name. For a number of reasons they are either looking for an "upgrade" or additional domains to bring in extra traffic, or to gain a competitive edge.
There have been some interesting purchases of generic domains such as the K-swiss company buying up alot of keyword .coms. In this case it seems they have a proactive marketing department which happened to learn about the advantages of good domains.
Probably the rarest case is that the company is contacted by someone selling a domain name. It seems that they would need to be aware of what a domain is, be convinced that this domain can bring them extra customers and won't be a hassle, that they know how the domain can be used, and that it will easily fit into the company budget.