What'a s a fair Multiple?

[slumbum]

I am selling a domain that has earned me nearly $1,000...parked and undeveloped. It's for a popular diet drug that doesn't require a prescription.

I'm not asking for an appraisal, but I would like to know what a fair multiple would be. I have heard some people say as high as 8 years earnings.

I think it should be a little higher, as this item sells at a premium, and people visiting this domain are looking to buy the product.

What's a good multiple for an asking price in this situation?

 

[Theo]

How old are you now? Assuming 25.
How long will you live? Assuming an average age of 75.
The difference is 50. That's the multiple you need to be using.

 

[tonyfloyd]

How old are you now? Assuming 25.
How long will you live? Assuming an average age of 75.
The difference is 50. That's the multiple you need to be using.

I agree......the "Rick Schwartz" way..

 

[Fatbat]

Thank you Acro. I'm tired of potential buyers trying to convince me the "right" multiple is three years or some such nonsense.

 

[slumbum]

I like that way of thinking.

 

[Biggie]

I am selling a domain that has earned me nearly $1,000...parked and undeveloped. It's for a popular diet drug that d
a27
oesn't require a prescription.

I'm not asking for an appraisal, but I would like to know what a fair multiple would be. I have heard some people say as high as 8 years earnings.

I think it should be a little higher, as this item sells at a premium, and people visiting this domain are looking to buy the product.

What's a good multiple for an asking price in this situation?

Hi

if the domain is a typo of the brand, then it will be tough to get offers above 2 years.

also, how long did it take you to make $1000 from this domain, as that should be taken it account when trying to figure a price range.


if the domain is a generic word or phrase that just happens to sound the same or confusing similiar, there still may be risk associated with it and therefore lower multiples.

i will only sell typos for a multiple based on revenue, not generic domains.

though if i were to figure the multiples for any generic names i've sold recently, it would be in the 75 > 100 year range.

but you can ask any price or multiple you wish, it's up to the potential buyer to agree.