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Originally posted by Duke I think acceptance of .US will be considerably broader than many expect. It's great to have the one-word killer domains, but my target market has always been small businesses (as that is the background I come from and the market I understand best). They will not be able to afford the killer one-word .us domains any more than they can afford killer one word .coms. Those will be left to the large corporate entities to buy and to be sure the owners of those names are going to do very well. At the same time, the supply of good 2-word .coms has been exhausted too. Personally I see a lot of value in good two-word domains. From a small business standpoint it gives you an opportunity to give people a great perception of what your business is all about, while keeping the address short and memorable. Something like AudioStore.us or PhotoCenter.us will be excellent for such businesses. They won't be $10,000 names - but will hit the sweet spot for small businesses around say $300-$500. I'll sell products like that all day when my wholesale cost is $7 (+ a couple of years renewal fees as .US matures and values rise). Millions of new American businesses will be formed in the next few years. I look for them to gravitate to .US to get solid yet affordable terms that will describe their business. It is obvious of course that a mediocre name will be worthless in any extension. P.S. Thanks to everyone for your kind comments about the article and to Christian for his time and co-operation!
Great article and post Duke, very well said. Keep up the great work and congrats on your Domain Journal, very well done.
I agree strongly about the good value of .us multi-word terms and phrases. I have zillions of them! Also have some real good 1 word .us names some may say as good or better than zouzas' fine 1 worders, and also have even more .us than him - perhaps too many!
I think there will be a wide market for multi-word com us and org names ahead, in that order, which is the same order I have been predicting their value of since last April when us launched.
BTW, I see there are posts regarding the believed high value of names like kidseducation.us and kidsclothes.us which will possibly feed off of common type-in errors where the dot is not typed-in as needed.
Those names with the keywords first are likely common misunderstandings as I feel the true value lies in names like educationkids.us and clotheskids.us (words in reverse order than what some are thinking). Do you agree on that or am I missing something?