jesh.....
.mobi and IDNs are another way to access. Owners of IDN and .mobi are not claiming to make a huge company or make a crap-load of money, but yet would like to get exposure.
Instead of looking at this from ONE perspective, let me show you a few:
1. Japanese (especially in Tokyo and larget cities here) have difficulty communicating to strangers.
2. Japanese are taught "not to look at a stranger's eyes or at a senior".
3. There is a lot of waiting time for eating at restaurants, waiting for trains, banks, etc since there are a lot of people.
4. Japanese are big learners. They are interested about other news from around the world unlike the majority in the west.
5. We have great mobile service here like "packet houdai" (all you can download packet fees).
6. the "mobile content providers" are just growing and growing.
7. It is easier for a mobile company to get into the mobile industry.
8. There are more people that ride the train than use a car (employeers are required by law to pay for employees train pass)
9. more people walk than ride.
Now combine all of these and you have a trend of mobile users.
There are a crap-load of extensions that you can see on "mobile magazines" sold at stores. Having one extension would help the confusion, but .jp is mostly used for mobile devices and .co.jp and .com, .net are used for companies that have supplied a lot of painful and time-consuming paperwork to get .co.jp.
Yes, IDNs are limited, but i have seen a lot in trains and magazines. Unfortunately, you cannot type an IDN in the current mobile phone's URL.
So new companies (which the mobile industry is steadily growing here in asia) what NAME and EXTENSION shall they get?
www.Mobile2.com!?!?!? taken. so when a new extension comes out, hell, why not get it!?
For one guy who got fired (and i wonder what for) who says that the mobile industry will flop, is just plain stupid.
I see the industry now. i work in the mobile industry. if someone writes that .mobi is a flop and the mobile internet will flop, it is the same thing as saying "the sky is falling." just looks stupid for me to read such crap.