His "trademark" was a worthless one, NameYourself, as the panel discussed. It's a generic.
It's controversial because of the hypocrisy. See post
#15 and
#16 in this thread.
From the case:
http://www.arb-forum.com/domains/decisions/433802.htm
"Complainant has failed to demonstrate that it has anything more than a registration on the supplemental registry, which does not create a trademark of sufficient strength to enable Complainant to assert that it holds a mark as to which <voyuer.com> (misspelled) is either identical to or confusingly similar. Because Complainant does not establish the existence of a mark, Complainantââ¬â¢s request for relief will be denied. Factually, the supplemental register, reflecting registration when the mark has been denied, creates a presumption that the mark is merely a generic or descriptive term. "
"The hurdles for showing that a generic term like ââ¬Åvoyeurââ¬Â has acquired a secondary meaning are high ââ¬â
Complainant has not cleared even the first hurdle."
This was also a 3-person panel, with CAROLYN M. JOHNSON as a panel member. She is known for being one of the most pro-complainant panelists. If you lose a case where she's a panel member, you had no chance.