- Joined
- May 10, 2009
- Messages
- 527
- Reaction score
- 91
This is a bit of a game changer.
Finding more high-quality sites in search
2/24/2011 06:50:00 PM
Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new contentâboth good and badâcomes online all the time.
Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our rankingâa change that noticeably impacts 11.8% of our queriesâand we wanted to let people know whatâs going on. This update is designed to reduce rankings for low-quality sitesâsites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sitesâsites with original content and information such as research, in-depth reports, thoughtful analysis and so on.
We canât make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and thatâs exactly what this change does.
Itâs worth noting that this update does not rely on the feedback weâve received from the Personal Blocklist Chrome extension, which we launched last week. However, we did compare the Blocklist data we gathered with the sites identified by our algorithm, and we were very pleased that the preferences our users expressed by using the extension are well represented. If you take the top several dozen or so most-blocked domains from the Chrome extension, then this algorithmic change addresses 84% of them, which is strong independent confirmation of the user benefits.
So, weâre very excited about this new ranking improvement because we believe itâs a big step in the right direction of helping people find ever higher quality in our results. Weâve been tackling these issues for more than a year, and working on this specific change for the past few months. And weâre working on many more updates that we believe will substantially improve the quality of the pages in our results.
To start with, weâre launching this change in the U.S. only; we plan to roll it out elsewhere over time. Weâll keep you posted as we roll this and other changes out, and as always please keep giving us feedback about the quality of our results because it really helps us to improve Google Search.
Posted by Amit Singhal, Google Fellow, and Matt Cutts, Principal Engineer
Finding more high-quality sites in search
2/24/2011 06:50:00 PM
Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new contentâboth good and badâcomes online all the time.
Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our rankingâa change that noticeably impacts 11.8% of our queriesâand we wanted to let people know whatâs going on. This update is designed to reduce rankings for low-quality sitesâsites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sitesâsites with original content and information such as research, in-depth reports, thoughtful analysis and so on.
We canât make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and thatâs exactly what this change does.
Itâs worth noting that this update does not rely on the feedback weâve received from the Personal Blocklist Chrome extension, which we launched last week. However, we did compare the Blocklist data we gathered with the sites identified by our algorithm, and we were very pleased that the preferences our users expressed by using the extension are well represented. If you take the top several dozen or so most-blocked domains from the Chrome extension, then this algorithmic change addresses 84% of them, which is strong independent confirmation of the user benefits.
So, weâre very excited about this new ranking improvement because we believe itâs a big step in the right direction of helping people find ever higher quality in our results. Weâve been tackling these issues for more than a year, and working on this specific change for the past few months. And weâre working on many more updates that we believe will substantially improve the quality of the pages in our results.
To start with, weâre launching this change in the U.S. only; we plan to roll it out elsewhere over time. Weâll keep you posted as we roll this and other changes out, and as always please keep giving us feedback about the quality of our results because it really helps us to improve Google Search.
Posted by Amit Singhal, Google Fellow, and Matt Cutts, Principal Engineer
