Group Of Webmasters Confirm AdSense Payout Is Only A 5 - 7% Revenue Share

[Seraphim]

I think it's more like 40-50% revenue share.

How can you be certain the average payout is 40-50%? I've heard folks saying it was 70% [don't quote me on this, but I believe Matt Cutts, or some other Google spinster, said it was a 70% revenue share, which is pure fiction of course, because there is no way it could be a flat valuation scale, due to all the traffic dynamics involved]. The key word here is "averages". Right now their revenue share is an urban legend. "I think" the cashier gave me correct change... not comforting.

I get a lot of 0.02 clicks from US based traffic, on US based ads. There is no way in hell I can run those same ads through AdWords on my own website, for less than $0.40 per click, and I'm talking minimum fee for publishing the ad at all. And that observation can be easily verified, without even trying the test I mentioned.

I don't think you can actually run an ad of www.example.com, on www.example.com. You will need an alternative website with the same content matter, and you will need to run it through an AdWords account not affiliated with the same email address, as the participating AdSense account. And DON'T click anyone else's ads other than your own, I'm not encouraging that at all.

 

[jasdon11]

This month, my adsense average click is a touch over $0.30 - last month it was just over $0.28. Before that my average was nearer $0.40.

If $0.28 was 7%, the average cost to the advertiser would be $4.00, which seems high given the wide range of topics for my sites - I can't see anyone wanting to pay $4.00 for a link on snowblowermaintenance.com.

That said, I hate the fact we don't know what share we're getting - how long can they get away with it do you think?

And do you think if Yahoo bacame transparent, they'd get a bigger share of domainers traffic? Is there anyone here with the ear of a high-up at Yahoo - once one company starts the rest will need to follow, but whoever goes first gets the drop on the rest!

 

[Seraphim]

This month, my adsense average click is a touch over $0.30 - last month it was just over $0.28. Before that my average was nearer $0.40.

If $0.28 was 7%, the average cost to the advertiser would be $4.00, which seems high given the wide range of topics for my sites - I can't see anyone wanting to pay $4.00 for a link on snowblowermaintenance.com.

That said, I hate the fact we don't know what share we're getting - how long can they get away with it do you think?

And do you think if Yahoo bacame transparent, they'd get a bigger share of domainers traffic? Is there anyone here with the ear of a high-up at Yahoo - once one company starts the rest will need to follow, but whoever goes first gets the drop on the rest!

Jason, what is your content related to, if you don't mind sharing? Are you an xxx per day and above publisher? If you're turning out thousands of dollars per month, and locking down a 0.30 per click average, that's extremely impressive [jewelry, forex, lawyer related content perhaps?]. I would also be curious to know if you have a premium account. Out of a dozen higher volume webmasters that I know personally, none of them are locking down that kind of average, or even close.

 

[Focus]

I used to own an automotive domain with alot of traffic and very active visitors..I spent a alot of time building a really nice site and genuine content & pictures using adsense to monetize it...they paid me .10 to .25/click for auto price quote and car loan clicks that cost the advertisers anywhere from a $1-$2 to nearly $5-6 per click (auto loans) ..I moved the same domain name to parking using a yahoo feed at parked.com at one point and went from making very low $xx per day from the name with adsense to making mid/high $xx with yahoo/parked...something is wrong with that picture. They have us by the balls and we need to do something about it..like give all of our business to Yahoo until google knocks the BS off..they are slowly choking our income off and randomly block sites & domains without good cause or explanation...we work too damn hard & spend too much damn money to make peanuts..Everyone is always complaining about lack of content and parking pages, blah blah blah..well people TRIED to have real websites and found themselves bending over for google and not getting paid SHlT!

 

[Seraphim]

I used to own an automotive domain with alot of traffic and very active visitors..I spent a alot of time building a really nice site and genuine content & pictures using adsense to monetize it...they paid me .10 to .25/click for auto price quote and car loan clicks that cost the advertisers anywhere from a $1-$2 to nearly $5-6 per click (auto loans) ..I moved the same domain name to parking using a yahoo feed at parked.com at one point and went from making very low $xx per day from the name with adsense to making mid/high $xx with yahoo/parked...something is wrong with that picture. They have us by the balls and we need to do something about it..like give all of our business to Yahoo until google knocks the BS off..they are slowly choking our income off and randomly block sites & domains without good cause or explanation...we work too damn hard & spend too much damn money to make peanuts..Everyone is always complaining about lack of content and parking pages, blah blah blah..well people TRIED to have real websites and found themselves bending over for google and not getting paid SHlT!

A quick cure to it all, would be the ability to dictate our own PPC rates. That should be the next evolutionary step in PPC. 0.02 clicks are bullsh!t, I would rather pursue direct advertisers. Another interesting concept, could be direct ad space for sale on PPC pages [a dual integrated system for both parking and content based PPC ad space], with an auto ecommerce feature built in, so people can instantly pay and upload their text or banner ads. If that sort of system were integrated into a parking page for example, publishers would have a quick diversification strategy, without having to make drastic monetization changes.

 

[jasdon11]

Jason, what is your content related to, if you don't mind sharing? Are you an xxx per day and above publisher? If you're turning out thousands of dollars per month, and locking down a 0.30 per click average, that's extremely impressive [jewelry, forex, lawyer related content perhaps?]. I would also be curious to know if you have a premium account. Out of a dozen higher volume webmasters that I know personally, none of them are locking down that kind of average, or even close.

Not upto that level yet on adsense, I only started with adsense sites about 6 months ago - $50 is a good day. I've got roughly 500 sites from equestrian interest, finance, forex, dating, consumer products - you name it, it's in there!

I'm suprised, and disappointed, that the higher volume guys aren't getting more per click - I was hoping that the higher the amount of traffic I bring, the greater my share would be; I thought that was the reason for smart pricing.

 

[Focus]

The more clicks I get ANYWHERE the less "they" pay....to the tune of about 25% less it seems on more than 10-20 clicks a day on a said keyword..yet if that same keyword gets just one or two clicks the payout is always way higher, and I can really tell the difference because I only target the highest paying verticals that pay at least a few bucks per click...you can clearly see the difference between a $2 & $4 click, lol

 

[Seraphim]

Not upto that level yet on adsense, I only started with adsense sites about 6 months ago - $50 is a good day. I've got roughly 500 sites from equestrian interest, finance, forex, dating, consumer products - you name it, it's in there!

I'm suprised, and disappointed, that the higher volume guys aren't getting more per click - I was hoping that the higher the amount of traffic I bring, the greater my share would be; I thought that was the reason for smart pricing.

Another crazy thing that I've noticed with AdSense, is that I recently yanked my highest earning website out of the program completely, and replaced all the AdSense ads with affiliate banners. My daily earnings have stayed the exact same to the dollar on average, and now some of those 0.02 click sites, turn out 1.00 per click on average to cover the spread. Explain that? I'm out of answers with Google, nothing makes sense with AdSense.

 

[Focus]

Why don't one of us go work there as a mole

 

[dcristo]

I'm suprised, and disappointed, that the higher volume guys aren't getting more per click - I was hoping that the higher the amount of traffic I bring, the greater my share would be; I thought that was the reason for smart pricing.

smart pricing is a result of poor quality traffic.

as already suggested, the more traffic/clicks you are getting, the less you are getting paid per click it seems, but it is nowhere near 5-7% revenue share IMO.

in any case, we are all only guessing.

 

[Focus]

"poor quality" as in PPC traffic you mean? Since PPC is NOT suppose to be CPA...or is it now?

 

[Seraphim]

The more clicks I get ANYWHERE the less "they" pay....to the tune of about 25% less it seems on more than 10-20 clicks a day on a said keyword..yet if that same keyword gets just one or two clicks the payout is always way higher, and I can really tell the difference because I only target the highest paying verticals that pay at least a few bucks per click...you can clearly see the difference between a $2 & $4 click, lol

I have often wondered if PPC revenue has a "shock spring algorithm" pressing down on it, because I've seen the same thing where higher volume traffic pulls down way less income, so much so that it makes no sense. But again without transparency, who the hell knows what is actually taking place behind the scenes, if we are being severely taken advantage of, it's certainly not happening on a linear chartable course [a dynamic skimming system is in place / smart pricing system].

I would strongly encourage people to dig around in this, run some tests, and try to get a clearer picture yourself of whether or not the table is indeed tilted [I'm 100% certain that is, and blatantly so]. I don't however expect anyone to believe what I'm saying. Try it yourself, and we can compare results.

 

[stock_post]

I hate google and I hope they burn...they are stealing our money and robbing us blind, on a scale you cannot imagine!

-- I am in the same boat!

 

[tonyfloyd]

AdSense for Content top channels 57,784 2,825 4.89% $3.95 $228.11

these are my stats this month so far........not even avg 10 cents per click.......(and this is coming from about 6 sites in total).......getting screwed huh??....

 

[VirtualT]

AdSense for Content top channels 57,784 2,825 4.89% $3.95 $228.11

these are my stats this month so far........not even avg 10 cents per click.......(and this is coming from about 6 sites in total).......getting screwed huh??....

heh, your doing better than me

AdSense for Content top channels 165,197 3,047 1.84% $1.37 $227.12

 

[jasdon11]

I think I'd better keep quiet - seems like I'm getting a good deal compared to you guys :approve:

Tony and Virtual - what kind of sites are your adsense on, forums, content sites, mfa sites?

 

[VirtualT]

I think I'd better keep quiet - seems like I'm getting a good deal compared to you guys :approve:

Tony and Virtual - what kind of sites are your adsense on, forums, content sites, mfa sites?

a variety of turnkeys, utilities and search engine scripts that type of thing

 

[David G]

A mysterious issue is why with the more sites you have running Adsense and the more traffic you get the income declines with an inverse relationship. Other domainers have also noticed that anomaly.

 

[EM @MAJ.com]

heh, your doing better than me

AdSense for Content top channels 165,197 3,047 1.84% $1.37 $227.12

I'm starting to move my websites to yahoo. I have a .07 per click for traffic I've sent to google range 100K to 300K a month (average of 150K/mo).

 

[David G]

I'm starting to move my websites to yahoo. I have a .07 per click for traffic I've sent to google range 100K to 300K a month (average of 150K/mo).

The big problem with YPN is their ad targeting can often be terrible with no or little relationship between ads and site content. If you try to improve it by using the ad targeting tool they give you they can later close your access to the tool for no valid reason. Been there and done that!

However, with Adsense the targeting is normally superb.