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How powerful is a developed keyword domain name? Just ask Marchex... Proud owner of 200,000+ developed domains!
Marchex has hundreds of thousands of domains and many of them are developed... Well, semi-developed. Marchex acquired one of the best domain portfolio's ever assembled from Yun Ye for $164 million back in 2005. Yun Ye of Name Development had been snatching up the best keyword domains for years and had a nice payday. It was one of the largest and best domain portfolios. Definitely top five. Marchex has also acquired many other smaller portfolios.
It was very fitting that about a year or two later Marchex begins to develop the domains... They buy it from "Name Development" and begin to develop most of the domains. Sweet! They didn't do it manually. They didn't spend millions of dollars on hiring web design teams or any other developers. What they did was find the technology, data and match it up with their domains. Marchex made a few more acquisitions and one of those was OpenList, a local information service. Marchex uses OpenList's data to syndicate it across the 200,000+ local and vertical websites that have been setup on their targeted keyword domain names. Marchex has also teamed up with Yelp.com and Localeze.com to acquire even more content and have the best and most relevant data for each and every website.
You see, it is all about partnerships when it comes to mass development. No way could they pull this off without getting the proprietary technology and partnerships with other third parties... It would be very difficult. Most domain developers simply don't know where to get the content for their websites. It is simple to spend $50 or $100 to have an article written for you by some copywriter but you need dozens and hundreds of them for each website if you are in it longterm. The costs add up. Development is pretty expensive. Just to start up a decent website would cost a few thousand dollars. Then you need to promote it.. Blah blah. It is anything but easy running a website.
Marchex spent $13 million on OpenList back in 2006 when they bought out that company and I am sure they pay a lot of money each and every month as well to all of the other partners they turn to for content such as mentioned above, Yelp and Localeze, plus whoever else they syndicate data off of... But is it worth it? Of course. They have made their investment in OpenList many times over and will continue to make money off it. Domain developers need to seek out partnerships. If you are serious about domain mass development you need to put together a business plan and shop it around for partners. Some will do a revenue share... Some will offer you a really nice deal and offer you all this content at minimum cost.
Many of Marchex keyword domains are ranking over at Google and Yahoo. Take MiamiMotels.com for example --- it ranks top 5 over at Yahoo.com for "Miami Motels". The keyword gets 10,000+ searches per month over at Yahoo... That is some nice free and organic traffic, don't you think? How about "Detroit Resorts" over at Yahoo?? A few thousand searches per month... They have their website DetroitResorts.com ranking at the top spot. Marchex has a lot of targeted and premium keyword domains across many verticals --- most of the ones that are developed and setup with local data have free and organic search traffic.
Now, if only Marchex did a better job of optimizing their domains... They could generate anywhere from 10x to 100x more traffic than what they currently are. Most of their domains are ranking between 10 - 20 over at Google... It isn't easy ranking at Google. With Yahoo, it's a different story. Sure, they still rank top five for many of the less popular domains such as "Detroit Resort" over at Google.com for their domain name "DetroitResort.com" but you see... If you put in the hard work, it will pay off big time. Marchex started development over 2 years ago... But they have not improved on their setup. When and if they do --- earnings will explode.
Currently Marchex doesn't even want the search engines to index all of the content on their web sites... They only let Google and Yahoo index and crawl their main page. Only one page! You see the results... Even one page, the main page, ranking and pulling in traffic. You don't really need dozens of pages, once again, I say --- you don't need a ton of content. All you need is relevant and unique content on your domain name. Having the targeted keyword domain name has done 50% of the SEO work for you. All you gotta do is figure out how to mass develop.
So, Marchex has figured out how to mass develop hundreds of thousands of domains and rank both at Google and Yahoo... Cities Unlimited figured out how to mass develop approximately 20,000 US city names and rank both at Google and Yahoo... Thousands of other businesses that do business online have networks of many whitelabel sites setup. It is nothing new. It can be done and the results are nothing short of amazing. Minimum up front investment but big returns. It isn't done overnight... But you need to believe and know that it will happen.
If you build it, they will come... All of them. Visitors, advertisers, press, etc. This will be the title and focus of one of my next write ups. I'll explain how I hand registered approximately 3,000 specific keyword domain names, mass developed them and each and every one of the websites was profitable less than 60 days after being launched...and within 24 month's time the entire operation was pulling in well into 7 figures. Millions of visitors each and every month. Advertisers up my ass wanting to setup deals and long term contracts.
You see it every day... Other people are doing it. Why don't you do it too? It's impossible you think?? It's too hard?? It's not gonna work??? Ha... Well, if you are thinking like that... Of course it will never work. You see, if somebody did it --- it can be replicated. Follow other peoples successes. Don't copy them exactly but put your own little tweaks to the operation and do it your own way. A better way. Heck, this is how I got started in the mass development game. From there on.. The rest is history. I've owned at least 5 niches... What is owning a niche mean? It is when you dominate it and have more market share than pretty much all of your competitors combined together. More than 50% market share.
So anyways... Go and dig up some networks, study them and go from there. You start planning by researching your competition. Everything you need to know about running a business you can learn from your competition who is already successful. On the internet, you can find out everything and anything once you set your mind to it... How determined are you to make it?? How badly do you want it?!? Well, it's up for grabs... Tons of opportunities --- find em and work em... It's out there just waiting. Gold mines.
Marchex has hundreds of thousands of domains and many of them are developed... Well, semi-developed. Marchex acquired one of the best domain portfolio's ever assembled from Yun Ye for $164 million back in 2005. Yun Ye of Name Development had been snatching up the best keyword domains for years and had a nice payday. It was one of the largest and best domain portfolios. Definitely top five. Marchex has also acquired many other smaller portfolios.
It was very fitting that about a year or two later Marchex begins to develop the domains... They buy it from "Name Development" and begin to develop most of the domains. Sweet! They didn't do it manually. They didn't spend millions of dollars on hiring web design teams or any other developers. What they did was find the technology, data and match it up with their domains. Marchex made a few more acquisitions and one of those was OpenList, a local information service. Marchex uses OpenList's data to syndicate it across the 200,000+ local and vertical websites that have been setup on their targeted keyword domain names. Marchex has also teamed up with Yelp.com and Localeze.com to acquire even more content and have the best and most relevant data for each and every website.
You see, it is all about partnerships when it comes to mass development. No way could they pull this off without getting the proprietary technology and partnerships with other third parties... It would be very difficult. Most domain developers simply don't know where to get the content for their websites. It is simple to spend $50 or $100 to have an article written for you by some copywriter but you need dozens and hundreds of them for each website if you are in it longterm. The costs add up. Development is pretty expensive. Just to start up a decent website would cost a few thousand dollars. Then you need to promote it.. Blah blah. It is anything but easy running a website.
Marchex spent $13 million on OpenList back in 2006 when they bought out that company and I am sure they pay a lot of money each and every month as well to all of the other partners they turn to for content such as mentioned above, Yelp and Localeze, plus whoever else they syndicate data off of... But is it worth it? Of course. They have made their investment in OpenList many times over and will continue to make money off it. Domain developers need to seek out partnerships. If you are serious about domain mass development you need to put together a business plan and shop it around for partners. Some will do a revenue share... Some will offer you a really nice deal and offer you all this content at minimum cost.
Many of Marchex keyword domains are ranking over at Google and Yahoo. Take MiamiMotels.com for example --- it ranks top 5 over at Yahoo.com for "Miami Motels". The keyword gets 10,000+ searches per month over at Yahoo... That is some nice free and organic traffic, don't you think? How about "Detroit Resorts" over at Yahoo?? A few thousand searches per month... They have their website DetroitResorts.com ranking at the top spot. Marchex has a lot of targeted and premium keyword domains across many verticals --- most of the ones that are developed and setup with local data have free and organic search traffic.
Now, if only Marchex did a better job of optimizing their domains... They could generate anywhere from 10x to 100x more traffic than what they currently are. Most of their domains are ranking between 10 - 20 over at Google... It isn't easy ranking at Google. With Yahoo, it's a different story. Sure, they still rank top five for many of the less popular domains such as "Detroit Resort" over at Google.com for their domain name "DetroitResort.com" but you see... If you put in the hard work, it will pay off big time. Marchex started development over 2 years ago... But they have not improved on their setup. When and if they do --- earnings will explode.
Currently Marchex doesn't even want the search engines to index all of the content on their web sites... They only let Google and Yahoo index and crawl their main page. Only one page! You see the results... Even one page, the main page, ranking and pulling in traffic. You don't really need dozens of pages, once again, I say --- you don't need a ton of content. All you need is relevant and unique content on your domain name. Having the targeted keyword domain name has done 50% of the SEO work for you. All you gotta do is figure out how to mass develop.
So, Marchex has figured out how to mass develop hundreds of thousands of domains and rank both at Google and Yahoo... Cities Unlimited figured out how to mass develop approximately 20,000 US city names and rank both at Google and Yahoo... Thousands of other businesses that do business online have networks of many whitelabel sites setup. It is nothing new. It can be done and the results are nothing short of amazing. Minimum up front investment but big returns. It isn't done overnight... But you need to believe and know that it will happen.
If you build it, they will come... All of them. Visitors, advertisers, press, etc. This will be the title and focus of one of my next write ups. I'll explain how I hand registered approximately 3,000 specific keyword domain names, mass developed them and each and every one of the websites was profitable less than 60 days after being launched...and within 24 month's time the entire operation was pulling in well into 7 figures. Millions of visitors each and every month. Advertisers up my ass wanting to setup deals and long term contracts.
You see it every day... Other people are doing it. Why don't you do it too? It's impossible you think?? It's too hard?? It's not gonna work??? Ha... Well, if you are thinking like that... Of course it will never work. You see, if somebody did it --- it can be replicated. Follow other peoples successes. Don't copy them exactly but put your own little tweaks to the operation and do it your own way. A better way. Heck, this is how I got started in the mass development game. From there on.. The rest is history. I've owned at least 5 niches... What is owning a niche mean? It is when you dominate it and have more market share than pretty much all of your competitors combined together. More than 50% market share.
So anyways... Go and dig up some networks, study them and go from there. You start planning by researching your competition. Everything you need to know about running a business you can learn from your competition who is already successful. On the internet, you can find out everything and anything once you set your mind to it... How determined are you to make it?? How badly do you want it?!? Well, it's up for grabs... Tons of opportunities --- find em and work em... It's out there just waiting. Gold mines.
