Have any studies been done to determine the conversion of a type-in to a sale? I remember reading on some board, I forget which, that even with a site with very targetted content on that typein url yields very low conversion typein wise compared to say search engines or even word of mouth as determined by exit survey (and site log comparation).
How many typeins are needed for a sale with a well done targetted site? 100? 1000? How many .coms get that daily? Not many?
Are the value of typeins grossly overhyped as the main core of .com value? And if it is, who does this benefit?
Personally, I think typeins do have value, but I'd rather have a term searched for more than typed in more.
Have any studies been done to determine who exactly percentage wise is typing in and what are there motives? Personally, I have typed in but I've never found anything of value by typing in. Mostly just lame garbage. My motive was geekish curiosity and for speculative purposes. Seems to me that generics are easy to remember and might be worth speculating on.
Could typeins be an indication of the easibilty of branding the word, often a generic word? I think so.
Everything I have found of value and what I use, I found through the se's. I have never found typeins to be useful.
In any case, I do feel that info will do well in time with typeins because it is an easy to remember extension because we know it already and it goes well with generics like cars.info, insurance.info, news.info, sports.info - these are practically terms in and of themselves. And I believe this will trickle down to the info extension as a whole. In addition to its embracement on a lower level due to name scarcity and relevance. Kind of a convergence.
Speculation? Yes.