Interesting, I would come to the exact opposite conclusion. My experience with parked pages is that the least experienced internet user is the one most likely to click through.
And that plays into the master scheme I suspect...
Who are the users being trained right now to expect and use a different interent?
Certainly not US. We 30+ year olds are not the market.
Try this, challenge any middle schooler or high schooler to a "Text Off". See who can type and send a text message off a phone faster. You? I think not.
Cells outnumber desktops 4 to 1 for many reasons... the least of which is simply the fact that tomorrows mobile internet users ALREADY has their phones and is being trained by it, the manufacurers and the service providers to use them in a way that is consistant with the new Mobile Internet.
Not to say that these kids and young adults are "less expereienced" internet users but rather that they are more likely to expect sites and pages that are virtually indiscernable from parking pages that appear on a mobile.
GoPC.mobi, for instance, is a simple parking page for now... I've received nearly 70 uniques and clicks there this month. It's text driven and while a bit more text heavy than a properly designed mobi site, it's pretty much the same.
No "hover over" links to announce that it's a paid link or an affiliate link... just a simple line of text, relevant to the surfer, that is already highlighted when it becomes visible in the browser... all that is needed now is for the surfer to press OK and BAM... I get paid.
So, from a PPC standpoint, experience has nothing to do with parking sites (or non-parked sites)... as long as they play well on the mobile, a surfer that finds it is MORE LIKELY to click something.
Why? Because unlike a desktop and having all the time in the worlds to cruise the dot commons... a mobi user is looking for something specific and wants to find it quickly and execute it quickly.
Let's face it, the way things are going with the Mobile Internet... the younger generation, those we would call "less experienced users" are in actuality MUCH more experienced in using the mobile web then we older, traditional dot common surfers are.
It is THIS REASON that we have such a hard time understanding how .mobi is possible.
And why the next generation of mobile Internet users will accept it and use it with little or no resistance.
Take a look at the youth. Ask a few questions. You'll see... the market is there and they are ready for it.
GoPC