Optimizing Lead Scoring Model for Salesforce Industry

[markwilliams21]

Hi everyone,
I'm working on refining the lead scoring model for our Salesforce instance, specifically targeting leads in the Salesforce industry. We're currently using a basic model that considers factors like lead source and website behavior. However, I'm looking to incorporate industry-specific data points to improve accuracy.
Would appreciate any insights from fellow Trailblazers who have experience with lead scoring in the Salesforce industry.

• What data points have you found most effective for identifying high-potential leads in your industry?
• Are there any specific challenges you've encountered when setting up lead scoring for your industry?
• Any recommended resources or best practices you can share?

Thanks in advance for your help!
Mark Williams