It appears that I'm the first to return home from the T.R.A.F.F.I.C. Conference, so allow me seize the moment to share my impressions. It's a preview of what you will likely read and hear from everyone -- yes, everyone -- who attended.
I didn't go with lofty expectations. After all, few, if any, first year trade show events hit a high note. And year-two events are most often refined from criticisms, shortcomings and outright blunders experienced in year-one. Not this time.
Simply stated, T.R.A.F.F.I.C. 2004 was a landmark achievement -- one of those rare moments in time where your instincts whisper, then shout, that you've been privileged to be at the epicenter of something really special, if not historical. I think we all left feeling that a heretofore loosely bound marketplace of fractured interests, faceless screen-names, distant transactioners and often contentious personalities suddenly crystallized into an industry, invigorated by the energy of common interest, congeniality, collegial cooperation and possibilities.
Imagine ... fiercely competitive PPC providers like DomainSponsor, Sedo and Fabulous huddling to find common ground in an effort to uplift the state of the industry; and candidly acknowledging that their own solutions are not always the best choice for optimal monetization ... Reps from Overture and Google listening, at last, to the gripes, needs and wishes of domainers and publishers ... Even Pool GM Taryn Naidu bowed to harsh criticisms with uncharacteristic humility, acknowledged the folly of its corporate arrogance, and pledged, seemingly in earnest, to reevaluate its sealed bid program and build more congenial relationships with its clients. (This is not your cue to crap on this thread with cynical rants. Give 'em a chance. Then rant, if need be.)
It's easy, if not somewhat inherent, to misperceive those amongst us as mere avitars in a digital marketplace. Yet today, I see them -- and you -- with fresh eyes. The domainers I met at the Traffic Conference were remarkably sharp, personable and forward-thinking business people with highly sophisticated business models and visionary blueprints. All were approachable, cordial and an absolute joy to get to know. Really decent people, worth knowing. And what I learned from them in three days, by simply listening, dwarfs almost all I had learned before.
I point this up, in particular, to caution each of you against sniping impatiently at fellow members. This marketplace is comprised of real people, not just faceless screen names and avatars. And the odds are better than good that most know more than you do, and would sooner share that knowledge than partake in online pissing contests.
Surely, Rick Schwartz makes a worthy and familiar target for vitriol. His ego and bombast is often intolerable. But I tell you, without reservation, Rick's got his thumb squarely on the pulse of this industry and his forefinger pointed squarely at a renaissance of prosperity for savvy, forward-thinking domainers.
What he and Howard Neu pulled-off this week was remarkable. In the span of three days, 125 seemingly self-absorbed power domainers from throughout the world, along with key vendors, converged at the busy intersection of competitive interests and common ground, and celebrated not what is, but rather what can be accomplished in a collegial working environment. And what transpired will ultimately benefit everyone, including you.
As for the event itself, in a word, perfect. Those who plunked-down big money to attend were fed like kings, fattened like dogs, freely boozed and "broadly" entertained. No reasonable expense was spared to make this a first-class affair and create an environment which was conducive to the business of doing business.
If you missed the event, don't miss the next.
Those who know me -- including my own kids -- know that I am not generally predisposed to tossing around gratuitous praise. It tends to dilute and trivialize the real purpose of recognition. But when merited by outstanding deed or performance, I am the generally first to stand and applaud. And so it is that I rise and say to Rick, Howard and the conference sponsors and participants who contributed so much more than mere money, THANK YOU for a job well done!