I agree with burningspleen. However, the effort into marketing (ourselves that is) will make the ROI. I would like to elaborate more on how I intend to use my .tel, but that's for me to know only. Tel will get traction through a variety of channels, it's merely a compliment to the overall package. Remember, whatever you do, it's due to marketing efforts. Rather, don't expect to buy domains and have someone offer payment...we know the days of type-in traffic are changing. Users desire improved avenues to reach out. So, my hope is there will be a place for .tel. Worst case, I break even.