Hi,
...
TLD's are like any other business, driven by demand and supply. There is obviously a demand for new TLD's, even if the only market they serve is for resellers-to-resellers. However, every once and a while one comes along with a bit more substance to it. I believe .mobi is one of these... and here's why:
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You raise an interesting point. I am really starting to wonder if there is a *real* demand for new TLDs.
If you look at the TLDs introduced over the recent years most have failed miserably with the exception of .info maybe. .biz has never been truly accepted, and .aero .museum .pro .etc do not count that much as they are little known outside domaining circles.
They have not grown at a brisk rate either and are definitely not catching up.
Still the good ole' .com now has 57 mio .com names registered and growing. Obviously the strongest demand resides in the established namespaces.
I think ICANN should draw the lessons from the past before even approving more extensions. So far they are fostering confusion more than "stability of the Internet" (their motto).
In the case of .mobi we have a branding TLD that was put forward by an industry. Not going to argue about how .mobi is supposed to be different, that I know.
But I doubt there was public demand for such a TLD. It is safe to assume that what mobile Internet users need foremost is better devices, cheaper airfare, and last but not least relevant content/services.
It's not really a technical issue and that is why I don't think a dedicated TLD is the best way to boost mobile Internet... It will do little if anything.
I would not be surprised to see the whole thing vanish like an "effet de mode".
It has been said earlier that if the industry instils the whole thing into the public mindset they eventually will get used to it (marketing brainwash). Well I think people need more than brilliant marketing to adopt a technology. The technology must deliver its promises.