Yes, it would. But in this instance you would almost certainly spend millions on lawyers just to face a run-off in an auction. Dream on little brother. Even if this extension eventually flies, and it would take years if ever, then it would cost a minimum of $100 Million dollars IMO.
.whatever will just bring confusion to end users. It already exists with the ones we have.
It will also bring more competition at search engines regarding keyword relevancy in the domain name, so I'm against it
Lets say some beer companies all want .beer, it goes to auction. All of the worlds beer companies bid at the auction and of course the richest company wins. They put all of their brands on the gtld. For instance. bush.beer, bud.beer michelobe.beer etc.
What will all of the other beer companies use except for their brand. ie. beer.miller? etc.
I am not sure if something like this would really fly. I don't think any governing body would let this go, and whoever won the name (.beer) would find themselves in all kinds of courtrooms for a long time. So all of the beer companies would probably just use their brand names. Now what do you put on the gtld as far as domain names except all of your products.
Maybe a social networking site? Give free names to those that will put content up?
I am trying to picture this in our institutionalized world and just see no success over what we have today. Is it really worth it or will companies just do it because they can.
I am not certain this has been thought through completely, except the part about ICANN making a lot of money.