I can't reveal the product just yet but I did buy the EMD for the project.
Based on the 35 keywords I've identified the market can generate $3,324,058.80 of profit (after cost of goods, advertising and shipping) per year. I'm aiming for a 2.5% market share my first year, which would generate $83,101.47 of profit.
It's currently an underserved market with one primary competitor. I'm able to beat their prices by 12.5% while offering products that are made in the United States and I'm able to offer free shipping, which they only offer on orders over $50 ($50 orders are not typical).
Now this is not an automated business. It requires me to stock and ship physical products.