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With the number of domains being registered by domainers, domain tasters and various domain monetization companies, the cybersquatting debate continues to increase in intensity. In the Vtalkradio interview with Professor Eric Goldman, the phenomena of domaining is explored. Are all domainers cybersquatters? What is the impact of domain tasting on the domain industry? Where is the domain monetization industry headed next?
Professor Eric Goldman of the Santa Clara University School of Law is the assistant professor/director of the schoolâs high tech law institute. Before that he was the assistant professor at Marquette University Law School in Wisconsin, and his specialties are cyberlaw, cyberspace, intellectual properties and copyright.
DomainNews.com has posted both the audio and written transcript of the interview belowâ¦
Question: So what is a domainer and domaining? Itâs a pretty hot subject with everything thatâs going on on the internet right now.
ERIC: I think that weâre still working on an exact definition, but a typical domainer has some of the following attributes: They register a lot of domain names and in some cases they register them on an automated basis. Typically they create a very light content site onto that domain name. They will typically have some sort of ad platform that will generate revenue from that particular page. So the typical domainer has a large portfolio of domain names with content attached to their websites thatâs mostly ads.
Question: What would make a domainer different from a cybersquatter then?
ERIC: Well, thatâs one of the issues that weâre wrestling with in the field is whether domainers are cybersquatters and thereâs been a strong split of opinion about that topic. In the late 1990âs and even earlier than that, we had a very strong and relatively clear definition of cybersquatters. These are people who would acquire a domain name for the profitable resale of that domain name. Typically they would identify a trademark owner or a well known person register the domain name before that person could register it or that company could register it and then play a hold up game. Tell the company or person that if they wanted the domain name back, they would have to pay an extravagent amount of money and that is that and itâs gotten so out of control that a couple of different types of regulations were introduced to squelch it which theyâve done pretty well. However, domain name isnât quite that. Often times the domainers are not particularly interested in profitable resale and, in fact, in my experience many times when domainers get complaints about domains, theyâll just hand the domain name back, no questions asked and no money charged. Theyâre not looking to make money from the resale of the domain names, theyâre looking to make money from the traffic that flows from the visitors who come to those particular domains and the sites that has them. So, weâre not entirely sure if domainers are really just new and slightly different variation of cybersquatters or if they are really a new class of activity that wasnât contemplated by the problems we saw in the late 1990âs.
Question: So, by listening to the psuedo definition of it is it canât really be nailed down at this point. Itâs more like a land speculation deal where you think this person may go up so you buy into it now?
ERIC: Well yeah, I think youâre on the right track. In other words, think about when a city or a county builds a new stadium and because of that there is gonna be all these people who are gonna be driving to that stadium and from that stadium as part of going to a game or fair or some festival. So all the real estate along that route are gonna be suddently more valuable as there is more traffic coming to and from the stadium. Certainly domainers take advantage of the fact that people are trying to get to a particular place and theyâre using the technology of domain names to try and get where they are going and along the way domainers hope to make some money from these people on their journey.
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