- Joined
- Oct 12, 2003
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The problem is you're assuming you *will* flip those domains for a profit. The only way is to add value to them (short of a lottery ticket 'gotta-have' buyer). Then you have to factor in several things:
1) How much many are you spending on the other domains that aren't sold and need renewing.
2) How much time did it take you to develop them? A lot of people fall into the trap of not valuing their own time - even if they don't do this for a living.
3) How much money/time have you spent on outsourced development/marketing/branding/traffic.
Then your domains will be worth a multiple of their revenues. This will vary according to the reliability of the traffic, the quality/source of visitors, and the average result of a sale/click.
As you can see that's a lot of variables.
In short the days of buying a domain at registration fee, doing nothing to it, and then guaranteeing a sale have long gone.
I sold a portfolio of a few thousand domains about 8 years ago and that was based solely on a multiple of the combined revenue they were generating via parking (now almost defunct). These would now be worth a small fraction of what they were then if nothing was done to any of them.
1) How much many are you spending on the other domains that aren't sold and need renewing.
2) How much time did it take you to develop them? A lot of people fall into the trap of not valuing their own time - even if they don't do this for a living.
3) How much money/time have you spent on outsourced development/marketing/branding/traffic.
Then your domains will be worth a multiple of their revenues. This will vary according to the reliability of the traffic, the quality/source of visitors, and the average result of a sale/click.
As you can see that's a lot of variables.
In short the days of buying a domain at registration fee, doing nothing to it, and then guaranteeing a sale have long gone.
I sold a portfolio of a few thousand domains about 8 years ago and that was based solely on a multiple of the combined revenue they were generating via parking (now almost defunct). These would now be worth a small fraction of what they were then if nothing was done to any of them.