What a dot zero?
There is one thing that all of this hinges on.
It is called a
global economy for a reason.
I have yet to see anything in the news referring to a domain or DNF economy.
It's the end users that are missing the boat. Or are they ?
Yes, I think it's going to be be ugly for those who will invest their life savings into junk TLDs
BTW: I will renew 0 of my 0 (zero) dot mobi domain names
Here is another hypothetical (yet possible) scenario.
TM infringement, Typosquatting, and other "cybersquatting" and brandsquatting is at a tipping point resulting in all forms of pending legislation.
Imagine all the possible typos and variations of a brand/product like Pepsi and their horde of other products. No need to count but I just saw 1540 pepsi domains that unquestionably are not Pepsi owned. And that is just .com.
Think for a minute of every single generic product domain you currently have, whether they are a brand or not.
Let's say Pepsi decides the best way to combat all these bogus names is to have its own brand extension. Introducing .Pepsi. In time, and it would NOT take a long time at all, all consumers will be using .Pepsi for Pepsi related products and promos. Then Coke joins. Along comes .Sony, .HP, .Apple, and so on. Introducing the age of branding in a way never before seen.
And all those other typos, tm violations, and many generics? Worthless. Totally worthless because they are no longer used therefore have no traffic and no value.
Rather than play the game of defensive regs and beating domainers to a new product release, beat domainers on their own turf.
Suddenly there is no need for defensive regs. The cost is minimal and the benefits are enormous as consumers have total confidence they go to Club.Pepsi they go to an authentic Pepsi site and they are not going to ClubPepsi.com, a domain owned by
Matthew Roth
1222 E Saragosa St
Chandler, Arizona 85225
United States
Do you think this will happen?
It is not a matter of "if" as it is "when"