I think Rick's success story is something all domainers should read and learn from. However, I think he's overstepping a bit to slam PPC companies and alike. Its basically the pot calling the kettle black.
Hi, Exponent, I don't speak for Rick Schwartz, but I don't think he's slamming the PPC model, or --- for that matter --- singling out the PPC companies themselves. In my opinion, he's sending another wake up call to the
entire industry, warning that continuing to monetize crappy traffic will destroy the industry! In Ron Jackson's excellent interview, the crux of Rick Schwartz's message was:
"As long as the PPC companies continue to monetize CRAP traffic that is WORTHLESS, trademarked traffic that should not be monetized and anything else they can make a penny with, this industry is going to pay a price. Take out the crap and earnings would not drop, they would skyrocket. The problem is there is 10x the amount of CRAP traffic as opposed to âPotentâ and âTargetedâ traffic. Saying this does not make me a popular guy.
Iâll have 90% of the folks against me before I start. But that wonât stop me from seeing what I see and doing something about it before it is too late."
I think Rick is 100% correct, and it is incumbent upon the parking firms and the industry as a whole to recognize that greed
will kill the goose that lays the golden eggs. Frankly, Rick Schwartz has a tremendous amount of guts to say this, because he's criticizing individuals and firms which pay him thousands of dollars to participate in his conferences and related business ventures. The fact that this man has the integrity to speak his mind, under his own name and not an alias, should be applauded!
I also question the selection of names for T.R.A.F.F.I.C conferences. Call me a schmuck if you will, but sometimes there is a lot of back scratching going on when it comes to domain selection.
Oh, yes, I agree with you there. But we shouldn't take the rejection personally (even if it hurts!).
The fact of the matter is, there are a very limited number of slots for domains offered for sale during the the "live" auctions at TRAFFIC and all of the other major conferences. I had one of our good domains accepted for one of the major events (not TRAFFIC), and it was then pulled by the promoter. The fact of the matter is, there were 400 "live" domain auction slots and close to 1,000 domainers attending --- each with their own submissions for the auction. I don't attend the big domain events, so I take it for granted that they needed "my" domain auction slot for one of the attendees paying upwards of $1,000 USD for an admission ticket.
Frankly, I don't even submit our domains for the big "conference" auctions anymore, because the auctions have too much clutter and --- as you noted --- many of the domains aren't premium.
I like the Sedo monthly premium auctions, which are online for a week on
www.GreatDomains.com --- and where only about 100 names are selected and can "stand out" in the crowd. I personally recommend setting a reserve price to protect yourself, just in case.
---Ed