Would people forget the hyphen - sure it's possible, so instead of putting Not-Intelligent.com - you put NotIntelligent.com, i'm sure you will recognize your error pretty quickly.
Honestly, it is a total non factor. Why? Because it does not matter to the consumer. Let me say that again, it does not matter to the consumer.
The consumer starts by doing a search. Then starts clicking on the links that appears. If they find a site they like, they may try to remember the site name. Most likely, they will not. They will bookmark it.
Consumers do not have the capacity to remember the sites they visit because there is no requirement that
they must remember. The internet and computers make their life easier and takes that workload off the computer user.
I have hundreds, perhaps close to a thousand sites bookmarked. Why? Because I like what I saw when I did an initial search and I wanted to mark the site. I have a bookmark with the description (supplied by the site scripts) entitled,
Great Smokey Mountains National Park Camping Page. Why? Because that descriptive text is exactly and precisely what I want to see vs. having to remember the URL (have not visited it in at least a year). I do not need to remember that the URL is
http://www.great.smoky.mountains.national-park.com/camping.htm.
That is precisely how myself and the overwhelming majority of computer users (who are all consumers) interact and use the computer. All we need is a descriptive line to view and jog our memory, then click...you're there.
If I need an
English Chinese Medical Dictionary I click on that description and I end up at
http://www.drdict.com.
The hyphen is a non-factor, a non-consideration, not a deal-breaker, not even an afterthought in consumerism and computer usage.
Domainers reject this notion because they do not want the consumer or business sector to even know that their are alternatives. Domainers don't want consumers to know there is anything else but dot com.
Now, more than ever...with the release of even more tlds, are we (as business people) going to insist that the consumer remember the URL of the site they visit? Consumers already do not do this because they don't have to. But consumers will increasingly grow dependent on those little helpers (bookmarks or a graphic icon) to visit sites.
I guess more than anything, I am shocked to see the same comments repeated in this thread that I was reading over 10 years ago. No hyphens. Again, domainer rules set by domainers for domainers.
I would have thought that domainers, as business people (but most importantly as consumers) would have kept up with news and technological advances over that same period of time. It is almost like there is this pocket of domainers who are in denial.
Surely with the advent of the iPad and other tablet computers, people would recognize the lesser importance given to a domain name or url with all the icons on the home page.
Folks, I have news for you. Domainers do not run the business world. Domainers do not control computer usage. Domainers do not control consumer habits.
They just wish they did.