Brother ...
Google returns today about 309.000.000 for the word Brother.
Is Brother generic, or not?
Can it be TM'ed?
Why yes, or why not?
There are things not right in the TM systems.
Let us think a little.
In any group there needs to be some mutual agreement about certain behavior.
That is the origin of rules, regulations, laws, etc. prescribing what, how, when, where, etc. things should be done or not done.
However, it is clear that we entered a period of stupid excessive unnecessary and principally emotional decisions from people who have not the slightest idea what they are talking about.
That's a world-wide phenomenon of pseudo-democracy that could well be a form of demagogy.
Freedom is gone.
The TM idea is to protect the originator of a commercially exploitable product or a service.
Strictly put, TM protection is for a name in a category (or several categories) as can be seen at the USPTO website and most countries' similar webs.
For as long as there is no confusion about the identity or/and the product connected to a TM, there should be no reason to bother about.
In the domain industry, a number of people had problems because they used an SLD that was used with a certain TLD together with another TLD.
That is usually rules to be TM infringement.
But there should be no problem for a company to use domain, if it points to a product or a service that is similar in another location or different in the same location.
TM is about protection - Not vanity.
Carlton has a point, but when we look at todays TM mechanics, we'd better go for business as usual for so far as we think we can go without stepping on toes.
Look: Everything is regulated from our birth to our death.
Not just "Thou Shalt Not Steal" etc.
The day comes that others will decide if we can have onions on our burger ...
TM is okay, butt ...
Anyway, there are cyber cops around in several countries.
If somebody feels he should do something about certain things, so be it.
Carlto, if You have time to police TM infringement, it's okay for me.
But agree that people should not eat where they SSSHHHTTT ...