There is obvious confusion out there, and Firefox has yet to enter the mobile browser fray as yet, but browsers that give open access to all websites and support all major operating systems on mobile platforms are coming. It is abundantly clear that whilst things are not fully in place a huge amount of money is being put behind supporting the platforms by the introduction of new applications and diddly squat is being invested into promoting site that require redesigning websites into a very limited format, that only arguably require a dot Mobi extension, and that are going to require enormous marketing expenditure to achieve branding cross-over.
Ditto for any of the thousands of wap., m., i., tinyurl. mobile, mobi prefixes, suffixes, and subdomains. A redirect is a redirect requiring an additional URL no matter what animal you want to call it.
But here is a cool feature of .mobi.
It
works
on
a
PC
and
mobile
device
without
any
redirect
or
extra
effort.
Branding is branding, promotion is promotion. No matter what the effort, there will still be associated costs.
But what are the risks of using such a browser like opera that does not meet the consumers needs? Losing customers and traffic.
If you are telling me that I have to go to a site, and that the Opera4 browser will convert that into a "mobile" sized site, it is stripping out content. That is why you have the option of going back to full HTML mode, just like what I was describing on the helio ocean.
Trust me, it is not a pleasurable experience and time consuming. It will auto detect that I am on a phone and will auto format that full blown .com site to fit the screen. In doing so, it eliminates what it feels is irrelevant content.
So what do you do? You click on the option to go full site. You have already created a two step process in itself to get on to one site. Then on the full site, you take forever to find what you are looking for. The end result is time wasted on a not too friendly mobile "in appearance only" site that is essentially rendered non-usable, in most cases. To include the removal of graphics.
You do not get that on a .mobi compliant site. What you see is what you get...full feature. Apple made the mistake and several others continue to do so referring to it as a "stripped down" site. What is stripped down? All the fluff and puff is eliminated. You enter it and BOOM, you're there.
Even the chick in the video had to do this. Not sure what she was on, looked like a cnet site on the screen. Was she actually hunting for anything? did not appear to. She was simply demonstrating the differences in browser options and features.
Trust me, I can not stand to access my alltel (now windstream) email on the mobile. It will autoformat it to fit the phone. But I have to take it to full site mode to access the email link, enter user name, and password. That in itself takes quite a bit of scrolling. And the steps are repeated to access and read the emails. Seems like endless scrolling to get anywhere.
You can stand by Opera4, symbian, Safari, or any other browser that will auto format to fit a phone. But it is simply not a pleasurable experience.
So, if customers are not having a pleasurable experience and spending way too much time trying to find what they are looking for, they'll end up going somewhere else. The SmartPhones are to give the customer what the SmartPhones thinks the customer wants. But the customer is still smarter than the phone.
Already I am going to be switching to a .mobi compliant email and have mail forwarded there.
And by the way, I hope no one missed the news about Google Adsense for Mobile. I know of one person who switched over and is ecstatic with the results in just a few days.
I gotta go to bed, so keep on trashing and thrashing .mobi and me.
We can take it.
That still doesn't explain why Phones.mobi is owned by some internet company that has nothing to do with phones. Nokia founded .mobi, didn't it? Perhaps they would've had the vision and bought a premium generic to redirect to their Nokia.mobi site? Some reverse branding, perhaps?
Really, I don't understand your point.
Who owns what...Nokia owns Nokia.mobi? Why do you need an explanation on the same pointless point.
Ok, I give. Nokia does not own Phones.mobi.
Probably does not own mobile, phonebook, numbers, cell, cellphone, mobilephones, nokiaphones, ringtones, callme, nokianokia, dial, dialtone, dials, pushbutton...
It owns nokia.mobi.
No, nothing explains why Nokia does not own phones better than Nokia's PR department or marketing department.
Here, go straight to the source.
http://www.nokia.fi/
http://www.forum.nokia.com/main/go_to_market/nokia_sales_channels.html
http://discussion.forum.nokia.com/forum/index.php
http://www.adforum.com/creative_archive/award/award_detail.asp?awy=2006&ID=888891
Tell them doc com sent you. If that doesn't work tell them Gerry. They're expecting your call.
Good night.